Public Relations and Corporate Communication (Bangalore Uni.)

ISBN Number : 978-93-5202-823-8

Student Price : Rs.160

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2015

No. Of Pages : 178

About The Book

In the world of work today, an individual's bearing and conduct are as important for success as technical competence in one's field. While some persons may be gifted with an impressive personality and Natural power of persuasion, it is possible for everyone to learn and acquire skills of building relationships, making persuasive presentations, having an inspiring presence and a winning personality.

This book provides training and guidance in personality development and self-management. Students benefit the most when they practice they learn from this book. The practical work included in the chapter is meant to initiate students into awareness of the self and encourage them to take initial steps towards self-training.

This book has been written to suit the syllabus in "Public Relations and Corporate Communication" at B.Com. of Bangalore University. Teachers and students are welcome to make suggestions for improvement of this book in subsequent editions.


Contents :

1. Meaning and Important of Attitude
2. Interpersonal Relationship
3. Vision and Goal Setting
4. Time Management
5. Creativity
6. Process and Principle and Forms of Communication
7. Listening and Speaking
8. Body Language
9. Making Effective Speeches
10. Preparation of Resume, GD and Interview
11. Career Planning
Skill Development

About The Author

Urmila Rai was Principal of Narsee Monjee College of Commerce in Mumbai, for fourteen years and later, Director of Pillais` Institute of Management Studies in New Panvel. She has taught Communication in Sydenham Collage, Narsee Monjee College of Commerce, Jamnalal Bajaj Institute of Management and Narsee Monjee Institute of Management. At present, she is Visiting Faculty for Communication Techniques in Narsee Monjee Institute of Management Studies and is also corporate trainer for several companies including many ing. She has conducted training sessions for Thermax, Forbes Marshall, Maersk (India) and Knight Frank (India).

She holds a Ph.D. in English Literature and has guided students for Ph.D. she has been a member of the Senate and the Academic Council of the University of Mumbai.

S.M. Rai was Head of the English Department at Jai Hind College before joining as Principal of Hinduja College of Commerce, Mumbai, where he was for eleven years. He was on the Advisory Board of Tolani College and was in charge of the Education and Literary Project under the able guidance of Dr Tolani, Tolani Shipping Company. He is a life member of the Asiatic Society of Mumbai and has served on its Book Selection Committee.      

He was member of the Mumbai University Senate and Board of Studies in English. He has edited a book of essays and a collection of poems for the University of Mumbai. He has written several short stories and poems and at present, is engaged in writing two novels, one in Kannada and one in English.

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