Marketing Management

ISBN Number : 978-93-5202-182-6

Student Price : Rs.280

Student Dollar Price : 11$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 278

Book Weight :0

About The Book

All great things grow very slowly, very silently without making any noise". This profound and statement of the great mystic OSHO has brought in us a gung-ho and invigoration do one helluva thing that is to facilitate our valuable customers—the future of India who are none other than the student community with this holistic and tailor-made, all encompassing titled "Marketing Management".

Our customers are our readers, keeping this in mind and to add value to existing fund of knowledge in the student friends, we have taken every risk to write the subject lucidly, comprehensively and meaningfully, using our intellectual capital to enhance the intellectual capacities of our readers.

With the advent of Infotech Society in the globe, the buzzwords in marketing arena are E-markeing, On-line marketing, Virtual marketing, Tele-marketing,

E-commerce, Mobile-business, Mobile commerce, E-mails, E-entertainment, Multiplex, Customer Relationship Marketing (CRM) and what not.

Today's customers have wide choice in product selection at competitive price with global or world class quality which our forefathers were deprived of. Keeping the turbulent changes in all aspects of human activities much less in marketing activities, we have strived e same time hilariously to fulfill the requirements of prescribed syllabi and beyond. The pace of change is so rapid and drastic, we certainly know that the student community will because, before understanding thoroughly one concept, a new concept emerges, emerges. Hence, we took the responsibility as a bulwark to facilitate the readers in the wake of changing momentum and give value for our reader's money.

Every chapter in the book starts with learning objectives, a well-thought-out arrangement of sub-heading with rich content providing ample Indian examples wherever necessary followed. objective, by summary, objective analytical and essay type questions.

 

Contents :

Unit – 1 Introduction To Marketing
Unit – 2 Marketing Environment (Macro)
Unit – 3 Marketing Mix
Unit – 4 Market Segmentation and Consumer Behaviour
Unit – 5 Customer Relationship Management
Skill Development

About The Author

Dr. K. Ramachandra, has to his credit M.Com.(Rank Holder), MBA., DPM & IR, LLB., and Ph.D., and over two decades of teaching and research experience in the field of Commerce and Management disciplines. He was a High Court Advocate with strong base and exposure on business, taxation, and I PR trade laws. He has produced several Ph.Ds and M.Phils. He has published several International Research Papers in Journals, Magazines and Newspapers of Global Repute. Currently working as Professor and Head of the Department of Commerce and Management, Maharani`s Arts, Commerce and Management College for Women, Bangalore, a NAAC accredited `A` Grade College. A prolific writer and received wide spread acclaim for his power brand books - Services Management, International Finance, Indian Constitution, International Business Laws, Marketing, Research Methodology and the like. He also holds the position of Presidentship of Bangalore University Teachers` Council of Commerce and Management. He is a resource person visiting several B-Schools in India. He is a known personality among the teaching and student community. Formerly he worked as Professor and Head of the Department of Commerce and Management, Government Boys`College, Kolar, as mark of rural service. E-mail: [email protected]

Dr. B. Chandrashekara, hails from a small village in Hassan District and marched forward considerably to carve a niche in the field of business education in India. He has toiled and moiled to reach the self-prophecy of becoming an established teacher in the field of Commerce and Management. His strenuous and hard work fetched him a place as a matured professor. He has to his credit M.Com, (Rank Holder), MBA, MTM, M.Phil, and Ph.D. He is an accomplished author for Commerce and Management disciplines. He has authored over 15 books on Commerce and Management disciplines already. He has presented and published several research articles in the National and International Conferences, Journals and Magazines. He has been guiding research scholars for their M.Phil and Ph.Ds. His areas of interest covers Taxation, Research Methodology, Marketing Management, Strategic Management, International Finance, Financial Management, Cost Accounting, Financial Accounting and the like. He is a former Treasurer of Karnataka Government College Teachers` Association. He worked as Professor and Head of the Department of Commerce and Management, Maharani`s Arts, Commerce and Management College for Women, Bangalore, a NAAC accredited `A` Grade College. Currently working as Professor in PG Department of Commerce and Management, Government R.C. College of Commerce and Management, Bangalore. He is a resource person visiting several B-Schools in India. E-mail: [email protected]

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