Business Communication

Student Price : Rs.198

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 176

Book Weight :238

About The Book

The ability to speak, listen, question and write with clarity and conciseness are essential for managers and leaders. During the last three decades, we have been witness to the progress of globalization as well as advancements in information technologies. Whatever may be the technologies, the ability to communicate information accurately, clearly and as intended, is a vital life skill and something that should not be overlooked. Professionally, if one is applying for jobs or looking for a promotion with her current employer, she will almost certainly need to demonstrate good communication skills. As one moves up in the hierarchy and progresses in career, the importance of communication skills increases.

The aim of the book is to provide knowledge and skills necessary for students of different disciplines pursuing communication course at college and university level. The book covers all India Syllabus of Business Communication under Choice Based Credit System.

The book is organized into five units. The first unit deals with the concept, process and media of communication. It explains both verbal and non-verbal media of communication and identifies the pitfalls in communication. The second unit explains the principles of business correspondence and illustrates how correspondence can be made in different contexts of business activity. The third unit dwells with report writing. It offers guidelines how different forms of report can be effectively written. The fourth is about Vocabulary. It explains how to correctly use and spell words and avoid common errors in business writing. The last unit describes how to make impressive speeches and powerpoint presentations on different occasions. Besides reading material, several exercises are given at the end of each unit for improving the skills of comprehension, reflection and decision-making.

 

Contents -

Unit 1 Basics of Communication
Unit 2 Business Correspondence
Unit 3 Report Writing and Business Reports
Unit 4 Vocabulary
Unit 5 Oral Presentation

About The Author

Dr. C.S.G. Krishnamacharyulu is a retired professor from Department of Management Studies, Sri Venkateswara University, Tirupati. He obtained both B.E (Electrical) degree and MBA with a gold medal from Andhra University. His doctorate was in the area of Corporate social responsibility from Acharya Nagarjuna University. He has about 36 years of teaching experience. He has so far authored about 60 research papers and six textbooks in management.

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