Export Marketing

ISBN Number : 978-93-5142-570-0

Student Price : Rs.125

Student Dollar Price : 5$

Book Edition : First

Year of Publication : 2014

No. Of Pages : 118

Book Weight :0

About The Book

It gives us immense pleasure to put forth a Revised Edition of Export Marketing book for T.Y.B.Com. (Semester V) prepared as per the new syllabus prescribed by the Board of Studies, University of Mumbai. We hope that the book will meet the requirements of the students and teachers community. Any suggestions for qualitative improvement of book can be mailed at [email protected] All constructive suggestions will be honoured with deep sense of gratitude.

 

Contents :

1. Basics of Export Marketing
2. Global Framework for Export Marketing
3. Foreign Trade Policy and Promotional Measures
4. Product and Pricing Decision in Export
Abbreviations

About The Author

Dr. Khushpat S. Jain -

Associate Professor,

Ph.D. (Banking), MBA (Human Resource Management),

M.Com. (Banking and Finance), M.A. (Economic and Political Science), NET, SET.

Kanchan Shridhar Fulmali -

M.Com, M.Phil.

Associate Professor,

M.L. Dahanukar College of Commerce,

College of Science & Commerce,

Lion Dr. N. K. Jha did his M.Com. from Mumbai University in 2002 and ICWAI from Calcutta, PGDBM from ICFAI University Hyderabad. Thereafter, he obtained Ph.D. degree from SKM University, Dumka, Jharkhand specialising in Banking, Accounting and Finance. Dr. Jha has six books in his credit and has published 15 research papers on the subject in reputed national journals. He also presented 21 research papers in national and international conferences among these, one paper have been accepted in UKSS international conferences in St. Anne`s College, Oxford University, UK. His two research papers have been selected for best research paper award in National Conference, Mumbai. Presently, he is working as a Asst. Professor and Coordinator for BAF Thakur College of Science and Commerce, Mumbai University, visiting faculty for MBA, MS[F], CPA and CFA in ICFAI University, MBA and PGDBM in Sikkim Manipal University and Ph.D. Guide [Research Supervisor] and Professor for Ph.D. students in JJT University.

Prashant H. Bhagat -

M.Com., M.A. (Eco.) MBA, M.Phil., DPMIR, SET

Assistant Professor,

Chetna H.S. College of Commerce,

Bandra (West), Mumbai - 400 051.

CA, CS Professional Courses of India,

Ph.D. Guide [Research Supervisor] & Professor for Research Methodology in JJT University

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