Strategic Management

ISBN Number : 978-93-5202-367-7

Student Price : Rs.180

Student Dollar Price : 7$

Book Edition : First

Year of Publication : 2015

No. Of Pages : 244

About The Book

Strategic Management has been in use for thousands of years. Great battles in the past were fought and won through successful strategies. It is only now that the terms 'Strategy', and 'Strategic Management' are being used increasingly in business and management circles. This is justified because; intense competition has literally converted marketplaces into veritable battle fields. Business that strategise perfectly and execute them effectively will only survive.

We have tried to make strat on the intricacies and dynamism on the subject. However, we have tried our best to retain the rigour of the subject and the same time make it easily comprehendible to the students. We have been able to do this by illustrating the concepts with numerous examples.


Contents -

Chapter – 1 Introduction to Strategic Management
Chapter – 2 Environmental Appraisal – External
Chapter – 3 Environmental Appraisal – Internal
Chapter – 4 Corporate Level Strategy
Chapter – 5 Mergers and Acquisitions
Chapter – 6 Stability and Retrenchment Strategies
Chapter – 7 Corporate Restructuring Strategy
Chapter – 8 Business Level Strategies
Chapter – 9 Implementation of Strategy
Chapter – 10 Structural Implementation Considerations
Chapter – 11 Behavioural Implementation
Chapter – 12 Functional and Operational Implementation
Chapter – 13 Strategic Evaluation and Control

About The Author

G. Sudarsana Reddy is Professor of Management at Seshadripuram Institute of Management and Studies, Bengaluru. He is an MBA, M.Com, MFM, and Ph.D. He has been teaching Postgraduate Subjects for the last eleven years in the areas of Financial Management, International Financial Management, Project Appraisal and Finance, Security Analysis and Portfolio Management, and Financial Institutions and Markets.

He has published five books - "Essentials of Financial Management, Advanced Financial Management, Financial Management: Principles and Practice; Financial Management and Strategic Management." He coauthored eight books - "Strategic Management : Text and Cases; Management and Behavioural Process; Management and Organisational Behaviour; Business Environment for Strategic Management; Business Law; Production and Operations Management; Organisational Behaviour; and Business Environment." He has published more than 50 research papers in the journals of all-India repute. He has also presented more than 25 papers in the national and international seminars.

K. ASWATHAPPA is a former Dean, Faculty of Commerce and Management, Bangalore University and Former Director, Canara Bank School of Management Studies, Bangalore. He has published more than 25 books on different areas of commerce and management.

He has guided more than 25 Ph.Ds. and has adjudicated theses of several universities. He was the member of several bodies in Bangalore University and on the Boards of Studies of many other universities.

Currently, he is a visiting professor in several B-Schools and is active in revising and writing books.

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