R. Srinivasan is an alumnus of XLRI, Jamshedpur from which he did his post-graduation in PersonnelManagement. He worked at Bhopal Institute of Social Sciences, Bhopal and S.P. University, V.V.Nagar as a professor of management. He shifted to Pune and taught Personnel Management to MBA students at Symboisis Institute of Consultancy at Lovelock and Lewis.
S.A. Chunawalla has degrees in commerce, pharmacy and management. He has taught the marketing related subjects to the students of the BBA programme of Sardar Patel University, Vidya Nagar. At present he is a communication consultant in Mumbai. He has guided present he is a communication consultant in Mumbai. He has guided research projects of many management students. Some of his books such as Product Management are very popular with the students all over the country.