This book is about enterprise and entrepreneurship and the role of entrepreneurship in the economic, social and cultural development of the country. This book is an endeavor to help the students of Business Management It is written in very simple language so that the students may understand the concept. Latest information and techniques has been introduced in various topics with examples of present scenario. The book has six chapters each chapter has learning questions, exercises to solve for sel-assessment, and to confirm the understanding of the subject.
1. Entrepreneur and Entrepreneurship
2. Factors Affecting Entrepreneurial Growth
3. Small Enterprise
4. Marketing for small and Medium Enterprises
5. Institutional Finance to Entrepreneurs
6. Venture Capital
Annexure I Case Studies