Managerial Economics (AP Uni)

ISBN Number : 978-93-5262-167-5

Student Price : Rs.235

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 212

Book Weight :0

About The Book

This book is a textbook on CBCS syllabus prescribed course on Managerial Economics, with effect from the year 2015-16 in Andhra Pradesh.

It is lucidly written for students to comprehend easily. It can also be effectively used by the concerned teachers. It is specifically catered to the growing needs of the students in the said learning programme. The book is pedagogically sound and innovative in many ways.


Contents -

Unit I :Introduction
1. Introduction
2. Utility: Concepts and Law
Unit II : Demand, Supply and Market Equilibrium
3. Demand: Law of Demand
4. Elasticity of Demand
5. Supply
6. Market Equilibrium: Marshallian Value Theory
7. Consumer Surplus
Unit III : Production and Costs
8. Production Function and Laws of Production
9. Cost Function
Unit IV : Market Structure and Pricing
10. Market structure
11. Perfect Competition
12. Monopoly
13. Monopolistic Competition
14. Oligopoly
15. Types of Pricing and Pricing Strategies
Unit V : National Income, Trade Cycles and International Trade
16. National Income
17. Trade Cycles
18. International Trade: Meaning
19. Trade Theories - I
20. Trade Theories -II
21. Balance of Payments: Concepts

About The Author

Professor D.M. Mithani has a Masters Degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.

Dr. Mithani has teaching experience of over five decades serving in India at the University of Mumbai and the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, besides his long-term association with the Universiti Utara Malasiya (UUM) at Malasiya and the Prince of Songkhla University (PSU) (Hatyai) and Thaksai University (Songkhla) at Thailand. He is also Adjunct Professor at Oriental Institute of Management, Vashi, Navi Mumbai. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. He is also having a honoured position of being an Professor Emeritus at the L.J. Institute of Business Management.

Dr. Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of Economics and Management. His latest publications include: Beyond Rhythms of Management, Management Economics, International Economics and Global Trade and Finance.

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