E-Commerce and Digital Marketing (Mumbai Uni)

ISBN Number : 978-93-5299-152-5

Student Price : Rs.105

Student Dollar Price : 4$

Book Edition : Second

Year of Publication : 2018

No. Of Pages : 120

Book Weight :0

About The Book

It is a matter of great pleasure to hand over second revised edition of this book on "E-Commerce and Digital Marketing" to the students and teachers of T.Y.BMS course started by University of Mumbai.

 

Contents -

1. Introduction to E–Commerce
2. E-Business and Applications
3. Payment, Security, Privacy and Legal Issues in E-Commerce
4. Digital Marketing
Case Studies
Objective Type Questions

About The Author

Rahul Vasant Kotian -

Information Technology,

Software Engineer at Hopscotch,

CEO of RVK Graphics,

(Visiting Faculty).

Vijayalakshmi Kannan -

BCS, MBA (Marketing), UGC NET, Pursuing Ph.D.,

BMS Coordinator,

Mulund College of Commerce, Mulund.

Ms. Steffi Salve -

M.Phil., M.M.S. (HR), M.Com. (Management),

Assistant Professor,

Bunts Sangha’s S.M. Shetty College of Science, Commerce & Management Studies, Powai.

Anita Agrawal -

M.Com., MBA, M.Phil.,

HOD & BMS Coordinator,

SIES College of Arts, Science and Commerce, Sion (W).

Tushar Agarwal -

SET, Ph.D. Scholar, MBA (Marketing),

MBA (Corporate Governance), M.Com. (Management),

BMS Coordinator,

Chandrabhan Sharma College of Arts, Science & Commerce, Powai.

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