Organisational Behaviour (AP Univ)

ISBN Number : 978-93-5262-207-8

Student Price : Rs.210

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 206

Book Weight :0

About The Book

"As we enter the twenty-first century, the environment in which organizations operate is increasingly turbulent, rocked by forces such as globalization and rapid technological change. Social and demographic forces have dramatically changed the make-up of today's workforce, which is now the most educated and ethnically diverse in history, in addition to having the greatest representation of people. These developments are profoundly affecting the way in which organizations structure themselves, just as they are influencing individuals' attitudes to and expectations of both organizations and work. Organizational behavior is compatible with careers in consulting, human resources, and organization".

This book is designed to provide a comprehensive introduction to the study of Organizational Behavior, its process and challenges. It is basically student-oriented textbook as it satisfies the requirement of students for an exhaustive exposure to the principles and practices of management.

The book has been especially written for Third Semester BBA, students of all Universities in Andhra Pradesh. The language of the book is simple and the coverage of various chapters is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about management and forms of organizations.



1. Focus and Purpose of Organizational Behaviour
2. Personality
3. Attitudes, Perception and Motivation
4. Organization Structure
5. Leadership and Power

About The Author

Dr. D. Suryachandra Rao -


Professor, Department of Business Management,

Krishna University, Machilipatnam.

Dr. S. Rajani -


Professor and Director, School of Management Studies,

Gayatri Vidya Parishad College for Degree and PG Courses, Visakhapatnam.

Dr. Vidhya M -

M.Com, Ph.D

Faculty in Management,

Prism Degree and PG College, Visakhapatnam.

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