Public Relations and Corporate Communication (Bangalore Univ)

ISBN Number : 978-93-5202-661-6

Student Price : Rs.190

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 210

Book Weight :0

About The Book

Business relations are built on effective communication, this relation become effective only when it is routed through proper skills. As the adage goes business cannot live in vacuum, it needs to breathe fresh air in the form of contracts, agreements and so on. No doubt communication can easily achieve all that which is predetermined by us and helps us to reach the target with ease. Further it is definitely effort with systematic approach which can transfer an ordinary employee in to an in valuable assets of an organization. One should have tremendous amount of communication skill and strength to implement the same at different levels to achieve the required amount of efficiency

As the present scenario of business demands tremendous strengths among the employees to achieve the goals, every one the organization has to contribute towards the direction of achieving success, which an effective Public Relations and Corporate Communication are the basic needs.

We have prepared the present book according to the Third Semester B.Com, Bangalore University. We sincerely invite careful suggestions from fellow teachers and expect a pat from seniors in field of teaching communication skills, which gives us extra strength to do more and more positive work.

 

Contents-

1. Attitude and Emotional Intelligence
2. Vision, Goal Setting and Time Management
3. Creativity
4. Communication Skills
5. Career Planning

About The Author

<b>Dr.Ghousia Khatoon</b>

M.Com, MBA, DIM, PGDM, PGDFM, Ph.D Principal,

Westline College of Commerce, Mgt.& Science, Bengaluru.

<b>Madhavi.R</b>

M.Com, PGDMA, M.Phil

Faculty, Department of Commerce,

School of Commerce and Management Studies

Jain University, Bengaluru.

Prof. Srinivasa -

M.COm, MBA, M.Phil, PGDCA, NET, (Ph.D)

Head, Department of Commerce and Management,

Reva Institute of Management Studies, Bengaluru.


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