Public Relations and Corporate Communication (Bangalore Uni)

ISBN Number : 978-93-5202-686-9

Student Price : Rs.210

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 284

About The Book

This work on "Public Relations and Corporate Communication" contains the psychological and physical attributes which are required for the employee in a business place. These skills are possessed by employees, who work in hotel industry (Hospitality Management), healthcare, personal care, tourism and such other services, which directly deal with human beings.

The topics included in this title are Attitude, Emotional Intelligence, Vision, Goal Setting, Stress Management, Time Management, Creativity, and Communication Skills. These aspects are considered as most essential traits to be possessed by an employee, for the success of the organization.

The development of every individual in the organization has become the ultimate objective. Organizations focus on convergence of knowledge, skill and behaviour of an individual to increase the productivity of the individual which ultimately increases the overall productivity of the organization.


Contents -

1. Attitude
2. Emotional Intelligence
3. Vision and Goal Setting
4. Stress Management
5. Time Management
6. Creativity
7. Communication Skills - I
8. Communication Skills - II
9. Interview Techniques
10. Career Planning

About The Author

Prof. H.R. Appannaiah is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely travelled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. He has won many laurels for his contribution to business education.

D.S. Gopala Krishna -

Faculty, MBA Department,

Surana P.G. Centre,

Kengeri, Bangalore.

Dr. Dinakar. G., B.E., MBA, M.Tech., M.Phil., Ph.D. Serving as Professor and HOD - MBA at Rajarajeshwari College of Engineering, Bengaluru. Being an engineer, served Karnataka State Finance Corporation as Manager Systems for 11 years, before joining IBM Global Services CT - USA, where he worked for more than 2 years. On returning to India, he entered the education field and served education institutions in the capacity of Principal and professor for the past 10 years.

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