Consumer Behaviour (Bangalore Univ)

ISBN Number : 978-93-5262-120-0

Student Price : Rs.175

Student Dollar Price : 7$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 210

About The Book

Everyday production activity of goods or service is backed by the behaviour of consumers. No goods or service will have any value, unless they are demanded by consumers. Any business activity starts with consumer and ends with consumer. Consumer creates demand for goods and services, producers produce and distribute them adopting several promotion modes and distribute channels. Finally consumers purchase the product and derive satisfaction.

Customer value may be understood as the degree of relationship or ratio that exists between the customer's perceived benefits (which include economic, psychological and functional) and the resources used (time, effort, money etc.,) to avail these benefits. Supposing a company wants to deliver standard quality, standard service, standard cleanliness. These standard core variables are expected from customers and are delivered by companies.

Customer satisfication is a psychological phenomenon and it may be the perception of the individual regarding the performance of the product or service in relation to one's expectations. The customer perception differs from customer to customer. The varied perceptions cannot be satisfied. But companies produce wide variety of goods and services which normally satisfy the needs of different customers.

Consumer behaviour - encompasses the issues such as individual aspects of consumer (their needs, motivation, personality, perception, learning and memory, attitude etc.,), environment factors (family influence, culture and cross-cultural influences, group influence and social class influences) and consumer decision making power to buy the product or service and finally the satisfaction derived by consuming the product or service. These aspects are fully dealt in this title "Consumer Behaviour".


Contents -

1. Introduction to Consumer Behaviour
2. Individual Determinants of Consumer Behaviour
3. Environmental Determinants of Consumer Behaviour
4. Consumer's Decision Making Process
5. Consumer Satisfication & Consumerism
Skill Development

About The Author

Prof. H.R. Appannaiah is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely travelled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. He has won many laurels for his contribution to business education.

Prof. H.R. Ramanath, M.Com, MBA, M.Phil, (Ph.D.) is working as Professor of Management at Post Graduate Centre for Management Studies of Surana College Bangalore. Prior to this assignment, he has served in Manufacturing and IT industries for ten years. Very young and bright scholar, Prof. H.R. Ramanath has twelve books to his credit on Commerce and Management and a teacher par excellence.

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