Soft Skills For Business (Bangalore Uni)

ISBN Number : 978-93-5202-765-1

Student Price : Rs.210

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2015

No. Of Pages : 304

Book Weight :396

About The Book

Skill in communicating and awareness of communication techniques, are an essential part of Soft Skills needed by everyone, no matter what career a person follows. Along with technical expertise in one's own specialised field, you need the skills to write effective messages, conduct meetings and group discussions whether face-to-face or over the internet, take and give interviews, build up and maintain relationships with various people. Hence, a degree course in Business Studies includes a paper in Communication.

This book covers the syllabus for Soft Skills for BBA of University of Bangalore. The exercises provided at the end of every chapter are meant for Skill Development and to enable students to prepare for examinations and for a career. The presentation of the theoretical information and the practice work have been developed from classroom experience and from feedback given by teachers, students and other users of our books.

Developments in business, in communication technology, and the wider reach of Indian business have been taken into account. The theoretical information, and the exercises provided, will be useful to teachers in framing new exercises relevant to their students's needs.



1. Meaning, Importance and Objectives of Communication
2. Process, Principles and Forms of Communication
3. Impediments to Effective Communication and Strategies to Overcome Barriers
4. Non-verbal Communication
5. Cross-cultural Communication
6. Listening and Speaking
7. Business and Social Etiquette
8. Making Occasional Speeches
9. Business Presentations
10. Giving Interviews
11. Conducting Placement and Other Types of Interviews
12. Meetings
13. Group Discussion, Brainstorming and E-Meeting
14. Layout of a Business Letter
15. Types of Letters : Persuasive and Bad News
16. Enquiries and Replies
17. Orders and Replies
18. Complaints and Adjustments
19. Collection Letters
20. Sales Letters
21. Job Application
22. Circulars, Memos, Notices and Minutes
Skill Development

About The Author

Urmila Rai was Principal of Narsee Monjee College of Commerce in Mumbai, for fourteen years and later, Director of Pillais` Institute of Management Studies in New Panvel. She has taught Communication in Sydenham Collage, Narsee Monjee College of Commerce, Jamnalal Bajaj Institute of Management and Narsee Monjee Institute of Management. At present, she is Visiting Faculty for Communication Techniques in Narsee Monjee Institute of Management Studies and is also corporate trainer for several companies including many ing. She has conducted training sessions for Thermax, Forbes Marshall, Maersk (India) and Knight Frank (India).

She holds a Ph.D. in English Literature and has guided students for Ph.D. she has been a member of the Senate and the Academic Council of the University of Mumbai.

S.M. Rai was Head of the English Department at Jai Hind College before joining as Principal of Hinduja College of Commerce, Mumbai, where he was for eleven years. He was on the Advisory Board of Tolani College and was in charge of the Education and Literary Project under the able guidance of Dr Tolani, Tolani Shipping Company. He is a life member of the Asiatic Society of Mumbai and has served on its Book Selection Committee.      

He was member of the Mumbai University Senate and Board of Studies in English. He has edited a book of essays and a collection of poems for the University of Mumbai. He has written several short stories and poems and at present, is engaged in writing two novels, one in Kannada and one in English.

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