Tourism Management

ISBN Number : 978-93-5262-341-9

Student Price : Rs.350

Student Dollar Price : 14$

Library Price : Rs.750

Library Dollar Price : 30$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 160

Book Weight :294

About The Book

The book 'Tourism Management' is a labour of love. The interface of professional knowledge in tourism and human interaction with customers makes it a dynamic and challenging field for tourism professionals. Tourism Management is an introduction to the Tourism Industry. It provides a comprehensive overview of all facets of tourism including the historical development of tourism, types of tourism, travel agents and tour operators, airlines, itinerary planning and costing, tourism marketing, environmental issues, impact of tourism and future trends in tourism etc.

There is a felt need for a tourism text book addressing the current issues and operations of the tourism industry. The book provides a practical roadmap of the Tourism Industry and is based on the syllabus of tourism courses. This book will fill the void of a text book written specially for students, new entrants in the industry and experienced staff. It gives an insight into the practical and theoretical aspects of working in the industry and the latest technological innovations in tourism operations. Richly illustrated with diagrams, maps and statistical tables, it gives the student a thorough knowledge of the exciting world of Tourism.

 

Contents -

1. Introduction to Tourism
2. The Historical Development of Organised Tourism
3. Overview of Tourism Industry
4. Different Types of Tourism
5. Tourism Companies - The working of Travel Agents and Tour Operators
6. Tourism Organizations
7. Surface Transportatin Bus, Coach and Railways
8. Water Transportation - Cruises
9. Airlines
10. Itinerary Planning and Costing
11. Tourism Marketing
12. Tourism - Human Resources Training and Development
13. Service Factor in Tourism
14. Impact of Tourism and Environmental Issues in Tourism
15. Future Trends in Tourism
Bibliography

About The Author

Dr. Shubhada Marathe holds Masters Degrees (M.A. and M.B.A. in Marketing) and a Doctorate in Tourism from Pune University. She is currently a Professor at the Institute of Management and Career Courses (IMCC) and Indira Gandhi National Open University (IGNOU). She has taught at leading Tourism colleges and has also done a short stint at IIM Bengaluru. Dr. Marathe has worked in leading Tourism Companies as marketing in charge and has been involved with the planning and conduct of tours. Dr. Marathe has worked as a consultant to several Tourism companies, Motels and Hotels handling project planning and implementation. She has conducted surveys for tourism companies including customer surveys and quality implementation checks. She has conducted training programmes at all levels and also independently conducted Tourism courses. Dr. Marathe has written several articles on Tourism and Hospitality sector in referred journals. She has attended several comferences and received awards for her contribution to them.

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