Consumer Behaviour (Bangalore Univ)

ISBN Number : 978-93-5262-129-3

Student Price : Rs.190

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 158

Book Weight :208

About The Book

This book edition on "Consumer Behaviour", is as per the new syllabus prescribed for the BBA, students of the Bangalore University. The text is precise, easy to understand and made interesting with the usage of many Indian examples. The questions and skill development activities provided at the end of chapter will help all readers, especially the BBA, students of Bangalore University to grasp the concepts and its applications very easily. Further certain additional 'Skill Development Exercises' developed by the Bangalore University have been provided for towards the end of the book.


Contents -

1. Introduction to Consumer Behaviour
2. Individual Determinants of Consumer Behaviour
3. Environmental Determinants of Consumer Behaviour
4. Consumer's Decision Making Process
5. Consumer satisfaction & Consumerism
Skill Development

About The Author

Suja R. Nair is a B.A. (Hons.) and also holds a Masters Degree (MBA) in Business Management. She is a Strategic Marketing Consultant to Educe Micro Research, Bangalore. Prior to this, she had been working as a practicing-manager (with the corporate sector) and as a Management faculty at various academic institutions in Bangalore. She has also been an author with the Himalaya Publishing House Pvt. Ltd., Mumbai, India, since 1999 and written text books on Marketing Research, Consumer Behaviour, Retail Management and Organisational Behaviour.

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