Advertising and Media Management (Bangalore Univ)

ISBN Number : 978-93-5262-116-3

Student Price : Rs.235

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 220

About The Book

When one starts a business, he should make people aware of his business. Promotion is important for any type of business to let other know about the business. Any type of business, whether it is run online or offline requires customers so that it can experience a good business turnaround. However, the only means of reaching customers is advertising. This is why advertising is important for a business. Once a business advertises about its products and services, it is able to run in a competitive environment.

Advertising is important for every aspect of a business. It plays an imperative role for both manufacturers and consumers. Advertising is important for the business on the whole as it lets the business gain more customers, thereby increasing business turnaround.

Advertising can be achieved using various media like television, newspapers, radio, banners, pamphlets, websites etc. Each advertising media has its own pros and cons and one must evaluate all of them before selecting a particular media. The main thing that needs to be considered is that the advertising medium selected must be able to reach a large number of customers.

This title is written for beginners to understand the concepts of advertising and media management. As a subject of study in core area of degree level, most of the universities offering business education have introduced Advertising and Media Management as one of the essential subjects of study for the reasons cited above. In this context, this title is prepared to give a broad outline of advertising and media management covering mainly the syllabus content at degree level. The process involved in developing advertisement and media planning is explained in a sequential order commencing from understanding advertising objective to evaluation. At the end of each chapter graded questions are given for self study.


Contents -

1. Introduction & Basic Concepts
2. Advertising and Campaign Planning
3. Creative Strategy & Advertising Budget
4. Advertising Media Strategy
5. Advertising Effectiveness & Organising Advertising Functions
Skill Development

About The Author

Prof. H.R. Ramanath, M.Com, MBA, M.Phil, (Ph.D.) is working as Professor of Management at Post Graduate Centre for Management Studies of Surana College Bangalore. Prior to this assignment, he has served in Manufacturing and IT industries for ten years. Very young and bright scholar, Prof. H.R. Ramanath has twelve books to his credit on Commerce and Management and a teacher par excellence.

Prof. H.R. Appannaiah is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely travelled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. He has won many laurels for his contribution to business education.

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