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Radio and Television are the positive most inseparable mediums of the evolution of any society. Media is the mirror of society’s demand, culture, political scenario, history, and emotions, adaptations and good and bad times. This book will give an insight into the two most powerful mediums to both advertising and journalism students.
1. Introduction 2. Introduction to Sound for Both TV and Radio 3. Introduction to Visuals 4. Introduction to Radio Formats 5. Introduction to Television Programming 6. Different Roles 7. Other Requirements 8. Broadcast Production 9. Current and Future Trends of Radio and Television
Prof. Survi Agarwal -
MBA (Marketing), M.Com. (Mgmt),
Diploma in PR & Advertising, BMS Topper,
Academician, Trainer and Counsellor.
BMM Course Coordinator,
Chetana College, Bandra (East).
G.Sudarsana Reddy K. Aswathappa
Pawan V. Jhabak
Dr. K. Govinda Bhat
Dr. A.M. Sarma
Praveen Tayal Dr. D.C. Tayal
Mrs. Nandini Jagannarayan Dr. P.G. Gopalakrishnan
Narendra T. Katre Rajendra T. Katre
Dr. Dora Thompson Dr. Pratibha Mahato
Dr. Vijay N. Charde Mr. Dharmvir A. Chouhan
Dr. Rajkumar S. Bhonde Mr. Ashish S. Gadwe