Business Communication - II (Mumbai Univ)

ISBN Number : 978-39-5262-425-6

Student Price : Rs.150

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 206

About The Book

Being prepared for the world of work entails having good command of communication skills. The first real, business communication that students face will be group discussion and job interview. In this book, a large number of actually asked interview questions have been provided as tutorial activity. Practice with these questions should raise students’ self-confidence.

Besides, knowing as much as possible about arranging meetings, participating in meetings, and having a good understanding of the supporting written documents of a meeting would enable even a new entrant to a job to make a mark by performing well in all matters related to this important form of group communication.

Knowledge of how Public Relations works, how the company’s letters impact relations with customers and associates, is an asset in any job. Ability to write useful and readable reports is a somewhat difficult skill which improves with practice and marks out the efficient employee. Combined with skills in summarising, these communication skills are an essential preparation for entering the workforce and beginning a career.

This book, which covers all these topics, also covers the Mumbai University’s syllabus for Semester II of F.Y.B.Com., BAF, BMS and BBI.


Contents -

Unit I : Presentation Skills
1: Presentations
Unit II : Group Communication
2: Interviews
3: Meetings
4: Meetings: Notice, Agenda and Resolutions
5: Conference
6: Public Relations
Unit III : Business Correspondence
7: Letters of Enquiry
8: Complaints, Claims and Adjustments
9: Sales, Promotional Leaflets and Fliers
10: Consumer Grievance Letters and Letters Related to Right to Information Act
Unit IV : Language and Writing Skills
11: Reports
12: Summarisation

About The Author

Urmila Rai was Principal of Narsee Monjee College of Commerce in Mumbai, for fourteen years and later, Director of Pillais` Institute of Management Studies in New Panvel. She has taught Communication in Sydenham Collage, Narsee Monjee College of Commerce, Jamnalal Bajaj Institute of Management and Narsee Monjee Institute of Management. At present, she is Visiting Faculty for Communication Techniques in Narsee Monjee Institute of Management Studies and is also corporate trainer for several companies including many ing. She has conducted training sessions for Thermax, Forbes Marshall, Maersk (India) and Knight Frank (India).

She holds a Ph.D. in English Literature and has guided students for Ph.D. she has been a member of the Senate and the Academic Council of the University of Mumbai.

S.M. Rai was Head of the English Department at Jai Hind College before joining as Principal of Hinduja College of Commerce, Mumbai, where he was for eleven years. He was on the Advisory Board of Tolani College and was in charge of the Education and Literary Project under the able guidance of Dr Tolani, Tolani Shipping Company. He is a life member of the Asiatic Society of Mumbai and has served on its Book Selection Committee.      

He was member of the Mumbai University Senate and Board of Studies in English. He has edited a book of essays and a collection of poems for the University of Mumbai. He has written several short stories and poems and at present, is engaged in writing two novels, one in Kannada and one in English.

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