Commerce - II (Mumbai Univ)

ISBN Number : 978-93-5262-451-5

Student Price : Rs.90

Student Dollar Price : 4$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 124

About The Book

It gives us immense pleasure to present the first Edition of Commerce II Text book for F.Y.B.Com. (Semester - II) as per the new syllabus prescribed by the University of Mumbai. We hope that the book will meet the requirements of the students and teachers’ community.


Contents -

Module I
1. Introduction to Services
2. Services : Marketing Mix and Strategies
Module II
3. Introduction to RetailingING
4. Retail Scenario in India
Module III
5. Recent Trends in Service Sector Part - I
6. Recent Trends in Service Sector Part - II
Module IV
7. Introduction to E-Commerce
8. E-Commerce in India

About The Author

Prashant H. Bhagat -

M.Com., M.A. (Eco.) MBA, M.Phil., DPMIR, SET

Assistant Professor,

Chetna H.S. College of Commerce,

Bandra (West), Mumbai - 400 051.

CA, CS Professional Courses of India,

Ph.D. Guide [Research Supervisor] & Professor for Research Methodology in JJT University

Prof. Afrin Zahed Ahmed Shaikh -

M.Com., N.E.T. (Commerce), B.Ed,

N.C.T.V.T (Mechanical)

Asst. Professor,

Sanpada College of Commerce and Technology,

Navi Mumbai.

Dr. Satinder Gujral -

M.Com, B.Ed., Ph.D., MBA

I/C Principal, Reena Mehta College of Commerce & Management Studies,

Bhayander (West).

Mrs. Jaiswal Soni Balbhadra -

M.Com., M.Phil., N.E.T., Pursuing Ph.D.

Assistant Professor, Faculty of Commerce,

Laxman Devram Sonawane College, Kalyan.

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