We have enormous fulfillment in presenting the first edition “Market Behavior and Cost Analysis” written for students of UG courses. The subject matter is written in a simple and easily understandable language with adequate support from realistic information.

We consider this book is useful for understanding purposes through students as well as professionals. The book lays down the framework of business firms and decision, market forces, demand and supply, production and cost analysis, functional classification of cost, market structure.

This is an attempt to provide the students with thorough understanding of the pricing and pricing policy, objectives and methods of pricing policy, factors affecting pricing decision, business cycle, stages of business cycle, causes of business cycle, measures to control business cycle.

We are persuaded this book will present to be useful to students and teachers alike. This book would not have seen the light but for the support of our family members and friends.

Contents-

1. Business Firms And Decisions
2. Market Forces: Demand & supply
3. Production & Cost Analysis
4. Market Structure
5. Pricing Policy
6. Busines Cycles