E-Business (Bangalore Univ)

ISBN Number : 978-93-5262-449-2

Student Price : Rs.200

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 226

Book Weight :290

About The Book

Electronic commerce, shortened name is e-commerce i.e., trading in products or services using computer networks specially the Internet. It draws on technologies such as mobile commerce, Electronics / Funds Transfer (EFT), Electronic Data Interchange (EDI), Supply Chain Management (SCM), Internet Marketing, Online Transcation Processing (OLTP), Inventory Management Systems and automated data collection systems. Modern electronic commerce typically uses the World Wide Web (WWW) for atleast one part of the transcations life cycle, although it may also use other technologies such as e-mail.

E-Business (Electronic Business) is the conduct of business processes using the intenet, which include buying and selling of products, supplies and services, servicing customers, processing payments, managing production control collaborating with, business partners, sharing information, running automated employee services, recruiting and more. IBM was one of the first companies to use the term when, in October 1997, it launched a thematic campaign built around e-business.

This book has been written for Bangalore University, BBA 6th Semester with an objective to expose the students to electronic modes of commercial operations.


Contents -

Unit 1 - E-Business
Unit 2 - Security for E-Business
Unit 3 - E-Payments
Unit 4 - E-Business Marketing Technologies
Unit 5 - Cyber Laws

About The Author

Mr. C.S.V. Murthy. B.Sc., B.E.., MIE has served HMT Ltd., a public sector undertaking for more than 3 decades. During the tenure of his working at HTM, he had worked in multidiscipline like production planning, sales engineering, marketing, HMT International projects, project engineering and project consultancy in various capacities. He has travelled widely abroad on international project assignment in most parts of Europe, South East Asian countries and Middle East. Since 1993, C.S.V. Murthy started his own consultancy in the name of `Electrocons`, and has done various project assignments in the Industrial Engineering Field. At present, in addition to consultancy he has taken up the teaching profession formthe past 6 years at various reputed management colleges in Bangalore like KPHR. Surana, AMC, T-John Institute, Alliance Business Academy, NIFT etc. He is also involved in writing books on Software Engineering,

Enterprise Management Information Systems. Production Management, Enterprneurship Development and Small Scale Industries etc. Some of his books like Information Technology, Information Systems Theory, Database Management Design and Data Communication and Networking have been recommended for Osmania University. 

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