International Business (Bangalore Univ)

ISBN Number : 978-93-5262-454-6

Student Price : Rs.190

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 172

About The Book

International Business has been undergoing several changes since the introduction of liberalization, globalization, and privatization during 1990s. In addition, establishment of the World Trade Organisation has given greater fillip to the growth of international business. Paradigm shifts in information and communication technology, manufacturing technology and logistics technology led to revolutions in international business.

Many Universities introduced Master of International Business course and International Business subject at Undergraduate level due to revolutions in and growing importance of international business.

An attempt is made to bring this book on “International Business” written based on the syllabus of BBA course of Bangalore University.


Contents -

1. International Business: Nature, Theories and Competitive Advantages
2. Modes of Entering International Business
3. Globalisation
4. Multinational Corporations
5. International Markets Intelligence
6. Exim Trade: Foreign Trade Procedures
7. Exim Trade: Export Promotion
Skill Development

About The Author

Prof. Pulapa Subba Rao has acquired his Ph.D. degree in Management area from Andhra University and has been teaching various courses in the areas of Business Management since 1976. He is a teacher, researcher, trainer, consultant, academic administrator and author in the areas of business and management, with a blend of national and international systems and cultures. He is currently working as Pro Vice-Chancellor (Academic and Student Affairs) of the University of Papua New Guinea. He was the Founding Professor of Business Administration, the Convener, Executive MBA Program Head, Human Resource Management Division of the School of Business Administration and the Director-Academic Audit, University of Papua New Guinea. He worked earlier in Sir CRR College, Sri SathyaSai University, University of Asmara, and SK Institute of Management, Sri Krishnadevaraya University, Anantapur, India.

He was the recipient of `National Merit Scholarship` from Government of India, the `Meritorious Teacher` award from the Government of Andhra Pradesh, India and the President of the India Association of PNG Inc. He is a member of the Advisory Board, Internal Revenue Commission and Technical Advisor, Papua New Guinea Vision: 2010-2050, Government of Papua New Guinea.

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