Creativity And Innovation (Bangalore Univ)

ISBN Number : 978-93-5262-694-6

Student Price : Rs.220

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 274

About The Book

First edition of the Title "Creativity and Innovation" written for students of UG courses. The subject matter is written in a simple and easily understandable language with adequate support from realistic information.

This is an endeavor to provide the students with thorough understanding of creativity and innovation related concept. While writing this book we have benefited greatly from the studies of a number of books and the articles written by scholars widen over diversely. While written this subject, we have considered all the creativity and innovation aspects without any modifications.

In writing the book special care has been taken to avoid gaps in the sequential arrangement of topics in the syllabus and logically developed the various topics such as Overview of Creativity, Innovation Management and Creativity and Various Forms of Arts. The brief explanations have given related to Family, Caste, Village and Women in India. This book also contains the information about Creativity Process, Nature and Characteristics of Creativity, Factors affecting Creativity, understanding Creativity from studying the profiles of most creative personalities, difference with Creativity, Invention and Discovery, Process, Typology, Organizational Aspects, Economic Aspects, Evaluation of Effectiveness of Innovatiion, Legal Aspects, Understanding the forms and characteristics of various painting traditions, Sculpture, Contemporary Art forms, Art and Architecture, Performing Arts and Poetry and Literature with examples. Topics covered are discussed, as far as possible, in a fairly self contained manner.



1. Overview of Creativity
2. Innovation Management
3. Creativity and Various Forms of Arts

About The Author

Dr. K. Jayalakshmamma –
M.Com, MBA, Ph.D
Asst. Prof., Department of Commerce & Management,
Govt. R.C. College, Bengaluru.

Rumana Tabassum –
M.Com, M.Phil
Head, Department of Management,
Abbas Khan College for Women, Bengalur.

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