We have a great pleasure in presenting first edition "Brand Management" written for students of UG courses. The related matters are written in a simple and easily undersatandable language with sufficient support from real business information.
It covers topic, such as brand concept, brand equity, brand building and positioning, brand portfolios and segmentation, branding in different sectors. The book presents the material with clarity and concisensess to enable students to read and study with diagram. Reviewquestions at the end of chapters should be useful for both students and teachers.
Unit 1 - Brand Concept
Unit 2 - Brand Equity
Unit 3 - Brand Building and Positioning
Unit 4 - Brand Porfolios and Segmentation
Unit 5 - Brand in Different Sectors