Economic Analysis For Business

ISBN Number : 978-93-5273-549-5

Student Price : Rs.285

Student Dollar Price : 11$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 348

About The Book

Economic Analysis for Business is an interesting and fundamental part of Business Management Administratiion Curriculum. Mastering the subject requires a good understanding of how basic concepts of economics can be combined with tools of Statistics, Quantitative Techniques, Operations Research, Accountancy, Finance, Costing, etc., to analyse and make decisions involving scarce resources.

This book on "Economic Analysis for Business" is designed to meet the necessary requirements of the knowledge of economics and related subjects in practically all professional and postgraduate courses. The special feature of this book is that it covers topics both on microeconomics as well as macroeconomics relevant to B.Com., B.B.A., M.Com., MBA and other professional courses such as the Institute of Chartered Accountancy, Costs and Works Accountancy, Chartered Secretary, etc.Further, the subject has been explained with practical example and graphical explanations besides extensive illustrative problems with solutions.



1. Introduction to Economics: The Themes of Economics
2. Economic Problems and Production Possibility Frontier
3. Consumer Behaviour (Cardinal Approach Marginal Utility Analysis)
4. Law of Demand and Demand Analysis
5. Elasticity of Demand
6. Indifference Curve Analysis and Revealed Preference Theory
7. Supply and Elasticity of Supply
8. Returns to Scale
9. analysis of Cost Output Relationship (Cost Function)
10. Economies and Diseconomies of Scale
11. Market Structure -Perfect and Imperfect Competition
12. Pricing Under Different Maarket Structure /Equilibrium of Firm
13. Factors of Prodfuction and Factor Pricing
14. Circular Flow of Income and Expenditure
15. National Income
16. Classical Approach of Income and Employment
17. Keynesian Approach of Savings and Investments
18. Multiplier Effect
19. Demand and Supply of Money
20. General Equilibrium: An Integration of Product and Money Markets
21. Inflation, Deflation and Stagflation
22. Inflation and Unemployment: Phillip's Curve and Okum's Law
23. Macroeconomic Policies - Monetary Policy
24. Macroeconomic Policies - Fiscal Policy
25. Supply - side Policy and Management
26. Market Failures, Externalities and Government Regulation

About The Author

P. Saravanavel (b. 1946) is a Professor of Management Studies in S.R.M. Engineering College. Prior to joining this college he served in Pachaiyappa`s College (1968-1976) in Madras and Sri Pushpam College at Poondi (1976-1990). He earned his post graduate and research degrees from the University of Madras. He has over 25 years of teaching experience in Accounting, Finance, Law etc., to the students M.Com, M.B.A. and M.Phil. Courses. He has authored and coauthored more than twenty books.

G. Kavitha -

M.A., M. Com.


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