Principles of Marketing (Telangana Univ)

ISBN Number : 978-93-5273-506-8

Student Price : Rs.250

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 252

Book Weight :0

About The Book

Indian marketers today are exicuted and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in the country. Their challenge is to take sound marketing decision in a complex environment. The student community who are interested in marketing career will also face the same challenges. These may be in a more complex situation, as it takes time for them to enter into career. This title "Principles of Marketing" provides them an opportunity to develop the skills necessary to meet the challenges.



1. Introduction to Marketing
2. Marketing Environment
3. Market Segmentation
4. Consumer Behaviour
5. Marketing Planning and Strategy

About The Author

Prof.Anthony -, MBA, Ph.D Associate Professor,

 Department of Commerce,

Osmania University, Hyderabad.

M. Satya Sudha-

M.Com, MA(Eng),

M.Sc(Psy), M.Phil, SET,

(Ph.D)Vice Principal,

Indian Institute of Management and Commerce,Khairatabad,


Vedula Santhi -

M.Com., MBA, MA (Eng.), M.Phil.,

Principal, Jahnavi Degree College for Women,

Beside Narayanaguda Flyover,

Narayanaguda, Hyderabad - 500 029.

D.S. Vittal -

M.Com, LLM

Associate Professor,

E-Thames Degree College, Hyderabad.

Book Reviews

Login Form