Personality Development and Communication Skills(Telangana Univ)

ISBN Number : 978-93-5273-546-4

Student Price : Rs.210

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 240

About The Book

The world has become copetitive. The sucess of individuals, whether it is in business or in other fields, dependss entirely on their ability to display intelligence, positive attitudes, and smartness in adapting to changing environment. In view of this, we see mushroom growth of personality and soft skills development programmes in colleges and training centres. Also, a good mumber of books and training manuals are generated to inspire and educate students in this field of significance. The present book is an attempt in this direction and it is tailormade to the syllabus of Bachelor of Business administration of Osmania University, Hyderabad.

The book is divided into two units, with focus on two different kind of skills. Unit I is developed to refresh knowledge of basic English. It has focused on grammar 9tenses and reported speech) and skills of writing paragraph, notes, summaries, and business letters. Also, it has presented guidelines to improve interpersonal and speaking skills. Unit II is designed to discuss the ways of acquiring soft skills for personality development. It has chapters on body language, goal setting, time management, emotional intelligence and team work. In all , there are 16 chapters.

The book aims at combining theory with practice. Each chapter begins with learning objectives to provide focused reading of the subject matter. It ends with summaries for quick comprehension and recapitulation of the detailed reading. Then there are short and long answer questions to test the understanding, fill in the blanks and multiple chice questions to recall the key concepts and ideas and case study to challenge the conceptual and decision -making skills.

The book has copiled the relevant examples and cases from different sources. There is good scope to consult different wrbsites which have rich material readily available for improving comprehesion as well as testing skills. We hope students will take advantage of them.



Unit I : Basics of English

1. Tenses
2. Reported Speech
3. Acquiring Communication Skills
4. Interpersonal Skills
5. Speaking Skills and Short Speeches
6. Group Discussion
7. Writing Skills and Editing
8. Paragraph, Summary and Note Making
9. Business Letters

Unit I : Acquiring the Soft Skills for Personality Development

10. Soft Skills for Personality Development
11. Body Language
12. goal Setting
13. Time Mangement
14. Emotional Intelligence
15. Problem Solving
16. Team Work

About The Author

Dr. C.S.G. Krishnamacharyulu is a retired professor from Department of Management Studies, Sri Venkateswara University, Tirupati. He obtained both B.E (Electrical) degree and MBA with a gold medal from Andhra University. His doctorate was in the area of Corporate social responsibility from Acharya Nagarjuna University. He has about 36 years of teaching experience. He has so far authored about 60 research papers and six textbooks in management.

Dr. Lalitha Ramakrishnan´╗┐ - Dr. Lalitha R. is currently professor in Department of Management Studies, Pondicherry Karaikal. She holds an MBA and Ph.D. from Sri Venkateswara University. She has about 18 years of teaching experience. Prior to joining teaching, she worked with TVS group as Product Coordinator. She has coauthored six textbooks with Prof. C.S.G. Krishnamacharyulu. Her areas of interest include: Strategic Management, Marketing and Women in Management.

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