Customer Relationship Management (Mumbai Univ)

ISBN Number : 978-93-5273-699-7

Student Price : Rs.98

Student Dollar Price : 4$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 112

About The Book

It is a matter of great pleasure to present a book on Customer Relationship Management to the students and teachers fraternity of S.Y. BBI for University of Mumbai.

The special features of this book are simple and lucid language, in-depth analysis and more explanation to topics with suitable diagrams. All chapters are properly revised and edited as per the syllabus of University of Mumbai.


Contents -

1. Introduction to Customer Relationship Management (CRM)
2. Technological Support in Customer Relationship Management (CRM)
3. e-CRM
4. Implementing Customer Relationship Management (CRM)
5. Customer Relationship Management (CRM) in Banking and Insurance Sector
Case Studies

About The Author

Dr. Shraddha Mayuresh Bhome -

M.Com., M.Phil. (Gold Medalist),

Professional MBA, Ph.D. in Commerce,

Pursuing D.Litt. in Commerce.

Assistant Professor and Coordinator (Accounting and Finance),

Satish Pradhan Dnyansadhana College,Thane.

Adv. Suyash V. Pradhan -

B.Com., LL.M. (UK), CS (Inter),

Pursuing Ph.D., I/C Principal,

Anand Vishwa Gurukul College of Law, Thane.

Visiting Faculty at Satish Pradhan Dnyanasadhana College, Thane.

M.L. Dahanukar College, Vile Parle.

Prof. Rajiv S. Mishra -

M.Com., MBA (Finance), M.Phil., UGC NET

Assistant Professor at N.E.S. Ratnam College of

Arts, Science and Commerce for BBI and M.Com.,

Bhandup (W), Mumbai - 400 078.

Visiting Faculty at Nitin Godiwala College, Vikas College,Menon College, N.G. Acharya College, and SMU.

Ex. Visiting Faculty at K.J. Somaiya College of Arts, Science and Commerce,

R. Jhunjhunwala College, Vivekanand College and VPMfor BBI, BMS, BAF, BFM, M.Com. and MBA.

Dr. Sadhana D. Singh -

M.Com., B.Ed., NET, SET, Ph.D.,(Commerce),

Assistant Professor, Department of Commerce,

V.E.S. College of Arts, Science & Commerce, Mumbai.

Book Reviews

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