Medium and Small Enterprises Management (AP Univ)

ISBN Number : 978-93-5273-733-8

Student Price : Rs.225

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 232

Book Weight :296

About The Book

We have enormous fulfillment in presenting the first edition "Medium and Small Enterprises Management" written for students of UG courses. The subject matter written in a simple and easily understandable language with adequate support from realistic information.

 

Contents -

Unit 1 - Small and Medium Enterprises
Unit 2 - Project Formulation
Unit 3 - Management Functions in Small and Medium Enterprises
Unit 4 - Sickness in Small and Medium Enterprises
Unit 5 - Ancillary Industries, Rural Industries and Artisans

About The Author

Prof. Abdul Noor Basha -

M.Com, M.Phil, Ph.D

Dean, Faculty of Commerce and Management Studies,

Principal, College of Arts, Commerce and Law,

Acharya Nagarjuna University, Guntur, AP.

Dr. K.S. Bose is a Professor of Marketing and Entrepreneurship at the School of Management Studies, Gayatri Vidya Parishad College for Degree and Post Graduate Courses (Autonomous and Affiliated College of Andhra University), Visakhapatnam. He obtained doctoral degree from the Andhra University and Master of Business Administration degree from the Osmania University.

Prof. Bose is a seif-disciplined academician with over eighteen years of professional experience of lecturing, supervising, mentoring, consulting and research both at masters as well as doctoral level in the specialized areas of marketing management and entrepreneurship. He had been associated with the Addis Ababa University, Ethiopia as an Associate Professor for "FOUR" years, in the Department of Marketing Management, School of Commerce, College of Business and Economics. Further, as a researcher, he has undertaken various consultancy projects funded by both government as well as private organizations and published articles in the areas of Marketing Strategy Formulation and Execution, Agricultural and Food Marketing, Entrepreneurship, Value Chain Analysis of Fisheries and on Agricultural Products.

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