Retail Management (AP Univ)

ISBN Number : 978-93-5273-701-7

Student Price : Rs.190

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 196

Book Weight :260

About The Book

We are please to present the first edition of "Retail Management" written for students of UG Courses. The purpose of this book is to introduce with retail industry and its management activities.

This book has five units namely introduction to retailing, setting-up retail organization, emergence of organized retailing, retail pricing and case studies.

This book contains brief information about functions of retailing, types of retailing, forms of retail business ownership, retail theories and wheel of retailing. Retail business in India, the indluencing factors and present retail scenario in India as well as abroad are the main eye-catching section of this book.

We consider this book is useful for understanding buying decision process and its implication on retailing, customer shopping behaviour, retail planning process, factors influencing location of store retail stores layout and visual merchandising.

This is an attempt to provide the students with thorough understanding of the retail products, pricing, supply channel, retail logistics and promotion.

 

Contents -

Unit 1 - Retailing
Unit 2 - Setting-up Retail Organization
Unit 3 - Emergence of Organized Retailing
Unit 4 - Retail Pricing
Unit 5 - Case Studies : Practical

About The Author

Dr. T. Venkateswarlu -

MBA, Ph.D.,Assistant Professor,

GITAM Institute of Management,

GITAM Deemed to be University, Visakhapatnam.

V.V.Devi Prasad Kotni -

BCA, MCA, MBA

Assistant Professor, Department of Management Studies,

Gayatri Vidya Parishad College for degree and PG Courses (A), Visakhapatnam.

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