E-Commerce (AP Univ)

ISBN Number : 978-93-5273-771-0

Student Price : Rs.180

Student Dollar Price : 7$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 186

Book Weight :250

About The Book

We have great pleasure in presenting the book "E-Commerce" written for students of UG courses. The subject matter is written in a simple and easily understandable language by considering Indian business perspectives.

This is an endeavor to provide the students with thorough understanding of e-commerce concept. While writing this book we have benefited greatly from the studies of a number of books and the articles written by scholars widen over diversely.

In writing the book special care has been taken to avoid gaps in the sequential arrangement of topics in the syllabus and logically developed the various facts of e-commerce step-by-step of an integrated approach with a view to make it a comprehensive and complete volume by itself. Topics covered are discussed, as far as possible, in a fairly self-contained manner.


Contents -

Unit 1 - Introduction to E-Commerce
Unit 2 - Business-to-Business Electronic Commerce
Unit 3 - Internet and Extranet
Unit 4 - Public Policy
Unit 5 - Infrastructure for EC

About The Author

Dr. N.R. Mohan Prakash -

M.Com, MBA, M.Phil, Ph.D,

Assistant Professor,

Gitam Institute of Management,

GITAM University, Visakahapatnam.

Ms. R. Neelima - 

M.Com, MBA, PGDSM, DCA, (Ph.D),

Lecturer in Commerce,Prism Degree and P.G. College, Visakhapatnam.

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