Entrepreneurship

ISBN Number : 978-93-5273-884-7

Student Price : Rs.198

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 240

Book Weight :0

About The Book

Successful new business ventures and economic development do not just happen. They are the result of the combination of right environment, planning, effort and innovation. And this right mix can only be achieved by entrepreneurs. They provide a clear blueprint for stimulating research, technology and finance to promote enterprises. At the same time, they enrich the eco-system and give a boost to economic growth. Economic growth refers to an increase in a country's production or income per capita, with economy's total output of goods and services being measured by Gross National Product (GNP). At the present situation, our country needs much more than growth. Economic development, on the other hand, goes beyond economic growth to include changes in output, distribution and economic structure which may affect such things as improvement in material well-being of the poor. A country may be rich in material resources and capital but if entrepreneurship is lacking, the utilization of such resources would remain idle. Entrepreneurs are the 'spark plug' who transform the economic scenario of a country. They are the change agents. Entrepreneurship is the engine of economic growth. Entrepreneurship plays a very important role for the economic development of a country. Therefore, it is rightly said that, "an economy is the effect for which entrepreneurship is the cause".

The main aim of this paper is to introduce Entrepreneurship among students as a subject of learning. This paper not only gives focus on the need of students, academicians and researchers but also attempts to motivate them towards entrepreneurship. The basic purpose of writing this book besides serving academic interests is to ignite the spirit of entrepreneurship among the young readers and prepare them to face many challenges in the volatile business environment. It will help them to march ahead through the path of socio-economic welfare. The contents of the book have been written in a simple and lucid manner which is very easy to understand. Based on the CBCS syllabus, this book has been divided into five chapters. Each chapter contains rich material and inputs. The book takes in its fold several important areas of entrepreneurship. As the syllabus has been introduced for the first time, efforts have been made to make the content interesting. However, if anything remains overlooked, suggestions and reviews from the readers will be more mea

About The Author

Dr. Vasant Desai has been engaged in socio-economic research and written on industry, enterpreneurial management, rural economics, rural development, financial system, banking and monetary policy in the last fifty years. Throughout this period one of his persistent interests has been the study of economic problems in their socio-political enterpreneurial cultural and socio-economic setting. He has blended his wide experiences in teaching, research and banking to focus attention on issue in a lucid as well as in an authoritative manner.

Dr. Desai has wide background of research in enterpreneurial development, management, Agriculture,Rural development, savings, industry, banking, monetary economics and small-scale industries and has many opportunities with eminent economists, bankers enterpreneurs, industrialists and other authorites. His passion for knowledge has been responsible for the training of a band of young economists.

Dr. Yayati Nayak - 

M.Com., M.Phil., Ph.D., UGC-NET (JRF),

Assistant Professor,

Department of Commerce,

Ravenshaw University, Cuttack, Odisha.

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