Business Environment (Madras Univ)

ISBN Number : 978-93-5273-738-3

Student Price : Rs.150

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 152

Book Weight :0

About The Book

This is a concise text book, mainly meant for the Business Environment (Sem VI, B.Com.) course of Madras University. More details of some of the topics dealt with in this book are available in the author's Business Environment : Test and Cases (Himalaya Publishing House, 2017).

 

Contents -

Unit I - Introduction to Business Environment
Unit II - Political Environment
Unit III - Social Environment
Unit IV - Economic Environment
Unit V - Global Environment

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, was Director of School of Management Studies, Cochin University of Science and Technology and some other B-Schools. He was earlier on the faculties of the Department of Postgraduate Studies and Research in Economics and the Department of Management Science, University of Mysore. He also had a short stint at the Indian Institute of Management, Kozhikode, as Professor and Chairman, Marketing Area. Currently, he is Dean, Viswajyothi School of Management Studies.

Dr. Cherunilam is a prolific writer and has to his credit more than 50 books and 250 research papers and articles spanning over Management, Economics, Demography and Habitat. His popular books include Industrial Marketing, International Business, Strategic Management, Global Economy and Business Environment, Business and Government, International Business Environment, Two Decades of LPG and Economic Reforms in India and Abroad. The Garyounis University, Libya, has published the Arabic version of his International Economics. Some of his works have been published in Hindi too. He contributes a regular feature entitled Corporate Scene to the quarterly journal Organisational Management. Several of his books are best sellers in the respective areas.

He has been a consultant to several public and private organisations and Director of some companies. He is a member of Management Committee of Kerala Management Association and Indian Society for Training and Development; founder member and chairman, Socio-Economic and Management Research Institute and founder member, Indian Professional Congress.

He is a winner of the first Air India Excellence Award for Teachers.

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