Brand Loyalty

ISBN Number : 978-93-5299-114-3

Library Price : Rs.795

Library Dollar Price : 32$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 200

Book Weight :572

About The Book

The book is an original and empirical research work carried out on an important subject of Marketing 'Brand Loyalty'. The author has delved into the subject in a professional way and has come out successfully with a candid explanation of the brand loyalty and consumer decision making. The book is very useful to the research scholars, faculty and practitioners.

This book will cover Wide coverage on Indian consumers today in the sense of being major catagories in FMCG Sector, are Households care fabric, Laundry, Tooth paste, and Synthtic detergent, House hold cleaner, VDish, wash cleaners, toilet cleaners, mosquito repellents, cakes, biscuits, ships, chocolates, ice-cream, tea coffee, Soft drink, etc., and their culture Tradition and values.

 

Contents -

1. Introduction
2. Conceptual Framework
3. Factors Influencing Brand Loyalty of Consumers
4. Relationship Between Demographic Factors and Brand Loyalty
5. Effectiveness of Brand Loyalty of Select FMCG Products
6. Findings and Conclusions

About The Author

Dr. N. Rajendra Prasad has done B.Com. from Osmania University. He is a Post Graduate in Commerce and obtained his Ph.D. degree from the Department of Commerce, Osmania University. He was a Project Fellow under UGC Major Research Project titled "Financing cost and Efficient Analysis of Public Hospitals in Andhra Pradesh". He was ICSSR Doctoral Research Fellow. He is a Life Member of Indian Commerce Association and Telangana Commerce Association. He has a brilliant academic record. He has been a Guest Faculty in various colleges and academic institutions. His academic, organizing abilities are well known to the students of Osmania University. He has a number of publications in National and International journals of repute. He is deeply committed personality to the social issues and students issues in the state of Telangana. During his Ph.D. tenure, he is considered as one of the committed and passionate research scholars of the Department of Commerce, Osmania University. He has also received many best research paper awards at various conferences. He has published many articles in prominent dailies of the Telangana State on different issues such as educational and social issues.

Dr. N. Rajendra Prasad pursued his Ph.D. under the supervision of Prof. V. Shekhar who is a Senior Professor in the Department of Business Management, Osmania University. He served the Osmania University as Head and CBOS, Department of Business Management; Dean, Faculty of Management and Principal, UCCBM. He visited many countries and have an international exposure. He was presented the "Best Teacher Award" by the Government of Andhra Pradesh (2011).

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