Business Economics - I (Mumbai Univ)

ISBN Number : 978-93-5262-305-1

Student Price : Rs.175

Student Dollar Price : 7$

Book Edition : Tenth

Year of Publication : 2018

No. Of Pages : 228

Book Weight :320

About The Book

Business Economics is a core subject under management studies.

Recently, University of Mumbai has introduced a new curriculum for several self-finance professional courses and management studies at the undergraduate level.

This book is a Tenth edition in sequence. This volume is intended to serve as a comprehensive / standard textbook on Business Economics paper for the First Year B.Com. (Banking and Insurance), BMS, B.Com. (Accounting and Finance), B.Com. (Financial Markets), B.Com. (Financial Management), B.Com. (Transport Management) and B.Com. (Investment Management) Degree course of the Mumbai University, with a new approach.

This book is the outcome of several years of teaching and writing experience of the authors. The authors humbly claim the following distinctive features of the book :
- It thoroughly discusses the new syllabus of the Mumbai University for the First Semester Self-Finance Degree course paper on 'Business Economics'.
- In the framework of the book, special care has been taken to avoid gaps in the sequential arrangement of topics and logical development of concepts and ideas of economic theory and their relevance to business economics.
- Topics covered are discussed, as far as possible, in a fairly self-contained manner.
- It is self-explanatory, lucid and simple.
- Brief Case Studies on demand forecasting, elasticity and production have been incorporated in the relevant chapters.


Contents -

Unit I : Introduction to Business Economics
1. Scope and Importance of Business Economics
2. Basic Tools and Relations in Economics
3. Basics of Market Demand and Market Supply
Unit II : Demand Analysis
4. Demand Function
5. Elasticity of Demand
6. Demand Estimation and Forecasting
Unit III : Supply and Production Decisions and Cost of Production
7. Production Function and Laws of Returns
8. Economics and Diseconomies of Scale
9. Cost Concepts
10. Break-even Analysis
Unit IV : Market Structure
11. Perfect Competition
12. Monopoly
13. Monopolistic Competition
14. Oligopoly
Unit V : Pricing Practices
15. Pricing Practices

About The Author

Professor D.M. Mithani has a Masters Degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.

Dr. Mithani has teaching experience of over five decades serving in India at the University of Mumbai and the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, besides his long-term association with the Universiti Utara Malasiya (UUM) at Malasiya and the Prince of Songkhla University (PSU) (Hatyai) and Thaksai University (Songkhla) at Thailand. He is also Adjunct Professor at Oriental Institute of Management, Vashi, Navi Mumbai. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. He is also having a honoured position of being an Professor Emeritus at the L.J. Institute of Business Management.

Dr. Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of Economics and Management. His latest publications include: Beyond Rhythms of Management, Management Economics, International Economics and Global Trade and Finance.

Durgesh Kumar Dubey -


Assistant Professor,

Department of Business Economics,

Hinduja College of Commerce,

Charni Road, Mumbai - 400 004.

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