Introduction to Public Relations in Mass Media Sem III (Mumbai Univ)

ISBN Number : 978-93-5299-327-7

Student Price : Rs.230

Student Dollar Price : 9$

Book Edition : Fourth

Year of Publication : 2018

No. Of Pages : 272

About The Book

Public Relations is an activity of building relationships in order to advance, and uphold the reputation of any organization in the community. Consequently, PR practitioners need to stimulate their innovative thinking and capacities in vexing times. The swings and trends in PR discipline, allied dimensions, social media league and crisis communication has led to the resilient growth in PR. Apparently, diverse facets akin to media tools, corporate advertising, media relations, NGO activism, and brand-product campaigns are covered in the revised edition as refined features of the book.

The PR domain and its twist and development have been covered under "Introduction to Public Relations (in Mass Media)". The events with latest updates are incorporated in this edition. It has a racy and frenzy style of narrating with the features such as Mind Chows, Practical Insights, Relook and Guidepost with Corporate Snapshots. The book proves to be a companion for PR, marketing, communication management and media to boot.

 

Contents -

1. Introduction to Public Relations in Mass Media
2. Public Relations, Public Opinion and Publicity
3. Public Relations Marketing and Advertising
4. Objectives of Public Relations
5. Public Relations Communications
6. Corporate Image Management
7. Public Relation Tools
8. Introduction to Digital
9. PR Process with Campaign
10. PR and Crisis Management
11. Social Responsibilities and Public Relations
12. Code of Ethics in Public Relations Management
Appendices
Model Test Paper

About The Author

Ms. Vaneeta Raney has academically excelled in Masters in Management Science with Industrial Psychology and Marketing from IBMR. She is associated with interdisciplinary educational institutions at UG and PG levels.

She has 5 years of industrial experience as a Recruiter and Public Relations and Communication Officer. She has successfully done her Summer Internship with Indian Oil Corporation in the areas of Corporate Advertising and Communication.

She is firmly grounded with University of Mumbai & ICFAI and conducts customized grooming sessions on demand for UG and PG courses. Ms. Raney has a flair for analytical writing and creative visualization. She believes in imparting education and works for the skill development and personal growth of the youth and prospective stakeholders of society. She believes in intellectual humility which is a keystone to individual prominence with spiritual richness.

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