Digital Marketing 2.0

ISBN Number : 978-93-5299-414-4

Student Price : Rs.325

Student Dollar Price : 13$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 260

Book Weight :0

About The Book

Digital Marketing 2.0 can help to create a brand with zero cost. But do you know how?

Google created a revolution by introducing tools like AdWords and Google Analytics through which companies can track the effectiveness of their marketing campaigns and pay as per the results achieved. They introduced pricing models like PPC (Pay-Per-Click), PPM (Pay-Per-Mille) and PPA (Pay-Per-Acquisition) which brought a lot of transparency and accountability in the advertising and marketing world. Facebook, Twitter and LinkedIn took digital marketing to the next level by creating community of users, and classifying and grouping them as per common interests. Now, companies could serve ads and customize them as per the preference of the targeted consumer group. This brought in more precision, accuracy and effectiveness in the ad campaigns. Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) were the superhit tools of Digital Marketing 1.0. But times have changed. We now live in the age of Millenials (people born after 1990). Millenials are the people who are restless and want instant gratification. Millenials are the people who are more interested to experiment with new tools like Instagram, Pinterest, Tumblr, Snapchat and WhatsApp. If they are unhappy with you, they can bring down your brand with trolling, hacking and offensive blogging. To manage them, you need new age tools and strategies like Artificial Intelligence, Growth Hacking, Online Buzz Marketing and Online Reputation Management (ORM). This is a book that starts the journey with Digital Marketing 1.0 and takes you to Digital Marketing 2.0. This is a book that will give you the confidence to embark on a digital marketing journey and get maximum ROI at a minimum cost. This is a book that will teach you how to redefine your business model, and maximize market share and profitability by using the tools of Digital Marketing. This book is not just about theory. This book has case studies in every chapter that will illustrate with practical examples how companies like Xiaomi, Uber, Dropbox and AirBnB have actually used the prowess of Digital Marketing 2.0 for brand building.

 

Contents -

1. Introduction to Digital Marketing 2.0
2. Web Store Planning and Creation
3. Search Engine Optimization
4. Search Engine Marketing
5. Social Media Marketing
6. Email Marketing
7. Mobile Marketing
8. Digital Display Advertising
9. Web Analytics and Google Analytics
10. Google Tools for the Digital Marketer
11. Social Media Marketing 2.0
12. Blogging
13. Affiliate Marketing
14. Inbound Marketing and Lead Generation
15. Content Marketing
16. Creating Online Buzz
17. Growth Hacking
18. Artificial Intelligence and Chatbots
19. Online Reputation Management
20. Online Crowdfunding
21. Guide to Google Certification
Bibliography

About The Author

Dr. Rushen Chahal is Founder of Hriman Motors and Former Vice Chancellor of Rama University. He has over 22 years experience in Technology, Marketing, Product, Strategy, Content and Artificial Intelligence and worked in 4 countries with Accenture, Blackwater Research and General Electric. His achievements include the starting of five multi-billion USD businesses in E-Commerce and Technology. He is a certified expert in Gamification from Wharton – University of Pennsylvania and in Entrepreneurship from MIT, USA. His area of expertise includes Digital Transformation, Consumer Behavior, Consumption Modelling and Artificial Intelligence. He regularly contributes to The Pioneer, The Statesman, The Tribune and The Deccan Herald.

2016- HIT Award by Ricoh and Business World
2017- Edu Visionary of the Year Award by Former President Pranab Mukherjee on his 83rd Birthday.

Prof. Jayanta Chakraborti is Associate Professor of Business Analytics and Digital Marketing at ICFAI University Tripura and Chief Technical Advisor, ESP Stats. He is an Engineer, MBA in Marketing and M.A. in Economics. He has done Certification in Business Analytics from IIT Madras and Certification in E-Business from IIT Kharagpur. He is also a Google Certified AdWords Professional. He has over 20 years of experience in teaching, consulting and doing strategic interventions. He has done consulting projects for Coca-Cola USA, Colgate Palmolive – USA, GES – Australia, Autodesk – China, Marubeni – Japan, Hissan – Nepal, ICICI Bank, Punjab National Bank, Videocon and many others. He has jointly conducted workshops with eminent faculties from Harvard, Wharton, London Business School and INSEAD Paris. He is also the author of two best-sellers HR@Analytics and The Digital Entrepreneur.

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