Strategic Management - Sem V (Mumbai Univ)

ISBN Number : 978-93-5299-294-2

Student Price : Rs.298

Student Dollar Price : 12$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 288

About The Book

We are happy to present the book "Strategic Management" to the students of Semester V of T.Y. BBI to the teachers and the readers. This book is written according to the syllabus prescribed by the University of Mumbai.

Outstanding Features :
1. As per the guidelines of University of Mumbai
2. Simple and lucid language
3. Bird's eye-view boxes given in the text provides a snapshot of the subject matter covered
4. Diagrammatic representation
5. Sufficient examples
6. University papers with hints


Contents -

1. An Overview of Strategic Management
2. Environmental Analysis and Scanning
3. Levels of Strategies and Analysis
4. Activating Strategy and Implementation
5. Strategic Evaluation and Control

About The Author

N.K. Shree Varahan -

B.Sc., DMM, M.B.A.,

Visiting Faculty in Various Colleges of Management and Marketing,


Rinky R. Rajwani -

M.Com., B.Ed., PGDFM, NET.

Assistant Professor in Birla College of Arts, Science & Commerce,

Kalyan (W), Dist. Thane

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