Corporate Communication and Public Relations (Mumbai Univ)

ISBN Number : 978-93-5299-322-2

Student Price : Rs.150

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 144

Book Weight :0

About The Book

I am pleased to present the book on Corporate Communication and Public Relations to the students of T.Y.BMS (Semester – V), University of Mumbai. The book has been written as per the syllabus prescribed by the University with effect from academic year 2018-2019.

The book gives an insight about the varied aspects of Corporate Communication and Public Relations that would definitely help students gain clarity and understanding on the practical aspect of the subject, as the author has blended his rich experience of industry with academics.

This book will prove to be a valuable source for building a strong foundation in student's career and will encourage them to think out of the box that will go a long way in stimulating innovation in the field of Corporate Communication and Public Relations.

 

Contents -

UNIT I: FOUNDATION OF CORPORATE COMMUNICATION
1. Corporate Communication: Scope and Relevance
2. Key Concept in Corporate Communication
3. Ethics and Law in Corporate Communication
UNIT II: UNDERSTANDING PUBLIC RELATIONS
4. Fundamentals of Public Relations
5. Emergence of Public Relations
6. Public Relations Environment
7. Theories Used in Public Relations
UNIT III: FUNCTIONS OF CORPORATE COMMUNICATION AND PUBLIC RELATIONS
8. Media Relations
9. Employee Communication
10. Crisis Communication
11. Financial Communication
UNIT IV: EMERGING TECHNOLOGY IN CORPORATE COMMUNICATION AND PUBLIC RELATIONS
12. Contribution of Technology to Corporate Communication
13. Information Technology in Corporate Communication
14. Corporate Blogging
Case Study

About The Author

Dr. Rinkesh Chheda, a Management graduate specializing in Marketing and Finance along with a dual post graduate degree holder in Masters in Commerce (Management) and Masters in Management Studies (Finance). He also acquired a competitive degree in NET (Management) with a doctoral degree in Commerce, Faculty of Commerce and Management in the field of academics. He is working as an Assistant Professor at SIES College of Commerce and Economics, Sion (East) with BMS Department. He is teaching subjects like Logistics and Supply Chain Management, Corporate Communication and Public Relations, Production and Total Quality Management, Brand Management, Retail Management, Business Planning and Entrepreneurship Management, etc. Apart from management studies, he is also associated with Bachelor of Mass Media course teaching subjects like Brand Building, Consumer Behaviour, Principles and Practice of Direct Marketing, etc. With a rich experience in teaching fraternity, he also possess an industrial experience as a corporate trainer. He is working with a well renowned companies serving for almost 5 years before entering into teaching fraternity. He has participated and presented around 20 research papers in various national and international conferences.

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