Business Analytics (Telangana Univ)

ISBN Number : 978-93-5299-698-8

Student Price : Rs.198

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 224

About The Book

The objective of this book is to provide an understanding of basic concepts of Business Analytics like Descriptive, Predictive and Prescriptive Analytics, Data Mining Techniques and an overview of Programming using R.

The related matter had been written in a simple and lucid style, easily understandable language even for the below-average students with sufficient support from real business information.

This book covers five units:

Unit-I: Business Analytics, Categories of Business Analytical Methods and Models, Business Analytics in Practice, Big Data – Overview of Using Data, Types of Data.

Unit-II: Description Statistics (Central Tendency, Variability), Data Visualization – Definition, Visualization Techniques – Tables, Cross Tabulations, Charts, Data Dashboards using MS-Excel or SPSS.

Unit-III: Trend Lines, Regression Analysis – Linear and Multiple, Forecasting Techniques, Data Mining – Definition, Approaches in Data Mining – Data Exploration and Reduction, Classification, Association, and Cause and Effect Modeling.

Unit-IV: Linear Optimization, Non-linear Programming, Integer Optimization, Cutting Plane Algorithm and Other Methods, Decision Analysis – Risk and Uncertainty Methods

Unit-V: Programming using R, R Environment, R Packages, Reading and Writing Data in R, R Functions, Control Statements, Frames and Subsets, Managing and Manipulating Data in R.

Also, we had given MCQs. We consider this book is useful for understanding purposes to students and professionals. This book lays down the framework defining Descriptive, Predictive and Prescriptive Analytics.


Contents -

1. Introduction to Business Analytics
2. Descriptive Analytics
3. Predictive Analytics
4. Prescriptive Analytics
5. Programming using R

About The Author

Prem Sagar Jakkula - 

M.Sc. (CSc), M.Tech. (CSE), M.Phil.

Faculty, Dept. of Computer Science,

St. Marys Centenary Degree College,

St. Francis Street, Secunderabad.

Sandeep Agarwalla had completed BCA (Bachelor of Computer Application) from Burdwan University (West Bengal) and MCA (Masters in Computer Application) from WBUT (West Bengal) in the year 2006. He came to Hyderabad and started his career in teaching field. He worked as Assistant Professor in MCA department for Aurora PG College and St. Johns PG College. He had completed M.Tech. (CSE) from JNTU, Hyderabad. Presently, he is working as a faculty, Department of Computer Science, Indian Institute of Management and Commerce, Hyderabad. He is a Co-author for Information Technology and Programming in C for B.Com. and BBA books published by Himalaya Publishing House Pvt. Ltd.

V. KarunaSree -

MBA, M.Com, PGD(Maths), (PhD)

Academic Head,

Ethemes Degree College, Panjagutta, Hyderabad.

Book Reviews

Login Form