Cases in Indian Management - Volume V

ISBN Number : 978-93-5299-712-1

Student Price : Rs.180

Student Dollar Price : 7$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 120

Book Weight :0

About The Book

This volume V of 'Cases in Indian Management' like previous volumes, continues to include cases contributed by students. There was considerable interest and response from the students. I have included two cases – Case 5 'Long Live 'The Old Monk' and Case 8 'Kansai Nerolac Paints Limited- Painters Ki Khoj'. Also, included is an example of teaching a functional area – Marketing – using a case study approach.

Volume V has 10 cases.

Like previous volumes, guide to questions is not included, as this encourages both the students and faculty to consider different aspects of management, creating discussions and the need of additional secondary information.

 

Contents -

1 The Dabbawallas of Mumbai – End to End Collaborative Supply Network
2 Managing 'A Development Organisation'
3 Aditya Birla Nuvo Grasim – Case Study
4 Bujurg Sewa Mandal – A Need For?
5 Long Live 'The Old Monk'
6 Fusion for Confusion – Launching of Domino's Pizza Burger
7 Amazon – Innovation for India
8 Kansai Nerolac Paints Ltd. – Painters Ki Khoj
9 On Launching 'Ladies Fizzy Drink'
10 Teaching Marketing with the Case Study Approach
Case Volumes

About The Author

Professor B.A. Chansarkar, holds a M.Sc. (Statistics) and a Ph.D. He has been with Middlesex University, London since 1972. He was Director of Middlesex University Dubai Campus and also Middlesex University Mauritius Campus. Prior to joining Middlesex University, he has Senior Market Research Executive with Watney Mann Limited, Brewers in London.

Dr. Chansarkar has authored several books and has published extensively in international journals. He has supervised Ph.D. students in United Kingdom (UK) and India. He is an external examiner for doctoral students in UK, India, Middle East and Far East.

Dr. Chansarkar has visited and lectured in countries in Europe, Middle East, Far East and America. Has a research interest include marketing, national planning, student assessment and multi-country product image.

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