Sustainable Business Development Contemporary Issues & Challenges

ISBN Number : 978-93-5299-476-2

Student Price : Rs.525

Student Dollar Price : 21$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 174

About The Book

This book on "Sustainable Business Development: Contemporary Issues and Challenges" is a compilation of eighteen research papers where each one of it is focusing on issues related to sustainable development. The three sections of the book address few key areas on Sustainable Development.

Section I on Sustainability Issues in Business caters to varied problems that the business organizations are encountering. The major areas that are covered in this section includes problems of small and medium enterprises, leadership and governance, organizational culture, human resource management, and case studies related to specific industrial sectors where each of the paper focuses towards the challenges of sustainability and how to make sustainability a reality.

Section II on Entrepreneurship and Sustainable Development is dedicated to entrepreneurial initiatives with special reference to the state of Manipur. The contributors share their ideas of how the concept of Sustainable Development is incorporated in their respective business initiatives. The section is quite an illuminating experience for the readers.

Section III on Sustainable Tourism and Green Marketing emphasizes on tourism-related issues and how green marketing concept can be adopted for sustainability. The pursuit of sustainable development with relation to management of readily available resources and how to retain the concept of 'Go Green' slogan by the common masses have been well taken in this section.


Contents -

Section A: Sustainability Issues in Business
1. Challenges and Problems Facing Small and Medium Enterprises (SMEs) in Swaziland, Lubombo Region
2. A Study on Women's Participation in Leadership and Governance with a Special Reference to the Catholic Church
3. Congruence of Organization Culture with Knowledge Management: A Case Study of Shija Hospital and Research Institute (SHRI), Imphal
4. Employee Attrition and Retention: A Review of Literature
5. Organizational Agility Integrates Sustainable Business Practice: Exploring Linkages
6. Water Sustainability and Innovation in Hospitality Industry
Section B: Entrepreneurship and Sustainable Development
7. Green Entrepreneurship: Plantation of Mustard in Paddy Fields of Valley of Manipur during Off-season of Paddy to Produce Mustard Oil
8. Green Microfinance as a Means to Achieve Sustainable Development Alongside the Financial Inclusion
9. An Empirical Study on Sustainable Supply Chain Management Practices of Food Processing Industry in Manipur
10. Talent Management through HR Analytics for Sustainable Development
11. Need for Entrepreneurship Education in the Changing Scenario: A Manipur Experience
12. Sustainable Development of North East India through Skill Education
Section C: Sustainable Tourism and Green Marketing
13. Tourism Resources Management for Sustainable Development in Thailand
14. Tourist and Resident Perception of Meghalaya as a Tourism Destination: A Case Study of East Khasi Hills District
15. Superstructure and Business Practices of Tourism-related Microenterprise: The Two Limits of 'Think Global Act Local' Paradox
16. The Role of Consumer Law in Green Marketing and Consumerism
17. HRD for Adventure Tourism in Manipur
18. A Review of Studies on Green Marketing in India

About The Author

Dr. Seram Sureshkumar Singh is presently working as Faculty of Tourism and Hospitality Management in Centre for Entrepreneurship and Skill Development, School of Social Sciences, Manipur University. He has more than ten years of working and teaching experience, under Central and State government undertaking. He earned MBA from Manipur Institute of Management Studies, Manipur University. Further, he has completed Ph.D. in Management from Manipur University. He had coordinated workshops, seminars, and exhibitions and also presented and published various research articles and case studies in the field of tourism, industry and entrepreneurship, etc. in and outside India. He has participated several workshops, seminars, faculty development programme, orientation programme and short-term certificate courses. His area of interest is strategic marketing, tourism, rural development and foreign trade.

Dr. Sunildro L.S. Akoijam is currently working as an Assistant Professor in the area of Marketing and Strategy at Department of Management, North-Eastern Hill University (NEHU), Meghalaya. He has more than 8 years of teaching experience in the University level. Before joining NEHU, he was working at the Institute of Management Studies, Kurukshetra University. He did his MBA from Amity University, Uttar Pradesh and Ph.D. from Manipur University. He is a UGC-JRF (NET) qualified scholar. He has presented several research papers and case studies in various International and National Seminars and Conferences. He has also participated in various Workshops, Faculty Development Programmes, short-term certificate courses and academic related activities organized by Premier Management Institutes in different parts of the country and abroad. He has visited several foreign countries including South Korea, Singapore, Sri Lanka, Nepal, Myanmar, Indonesia and Thailand for the academic activities. His research papers have been published in various referred International and National Journals. He is a member of esteemed management associations like All India Management Association (AIMA), Rural Marketing Association of India (RMAI), Delhi Management Association (DMA), International Society for Development & Sustainability, Japan, The Society for Management Education, Kurukshetra, etc. He is associated with various National and International Journals of repute including International Journal of Social Economics, Emerald (UK), Journal of Reviews on Global Economics (Canada), Tourism Review, Emerald (UK), Journal of Rural Studies (Elsevier Publication, Netherland) etc. as an Editorial board member and reviewer. He has also organized several academic activities like Seminars, Conferences, Symposium, FDPs, workshops and Management Fest. Currently, 3 (Three) Research Scholars are pursuing their Ph.Ds. under his supervision. He is undertaking a Major Research Project sponsored by Indian Council of Social Science Research (ICSSR), New Delhi.

Dr. W.C. Singh is the Master of Commerce (1992 Batch First Class and Gold Medallist) from the Manipur University. Presently, he is Professor in the Manipur Institute of Management Studies (MIMS), Manipur University. He was awarded Ph.D. in Commerce in the year 2001 from the same University. During the course of his service in the Manipur University, he completed the Faculty Development Programme in Management (34th Batch) from the Indian Institute of Management, Ahmedabad. Before joining Manipur University, he was working with various Institutes and Universities at Uttarakhand, Jammu & Kashmir, and Mizoram. He also taught as visiting faculty to many other Institutes in India. He travelled almost extensively the entire nook and corner of India and countries in ASEAN, UAE, Nepal, and United Kingdom for academic, research, and capacity building based interaction programmes at the capacity of participant as well as resource person. He has been conducting MDPs, and EDPs for the middle level and senior executives at many public sector and private sector industrial organisations. Besides, he has conducted as Resource Person FDPs, Case Method of Teaching Workshops, Academic Administrators Workshops to the Universities / Institutions in the North, and North Eastern Universities of India. He has been the Key Note Speaker and Resource Person of many National and International Level Seminars / Conferences, and World Youth Summits (2014, 2015, 2016, 2017, 2018 India). He has published Research Papers in the National and International Journals of repute, published 3 books, and completed 4 Major Research Projects till date. He has awarded 5 Ph.D. Scholars under his supervision till 2017. He is the Founder General Secretary of the North Eastern Management Association and Life Member of different national and international level bodies and organisations. He is also in the UGC expert committee for SAP Review, and Member of the Court of the Assam University.

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