Retail Management (Mumbai Univ)

ISBN Number : 978-93-5299-633-9

Student Price : Rs.198

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 204

Book Weight :0

About The Book

Retail Management focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. At this time, when the country's retailing business is going through a transformation, there is a compelling need for those involved in retailing to understand this phenomenon so that they can practice it perfectly.

This book provides in-depth and enriched insights about the varied aspects on Retail Management, retailing trends, pricing and merchandising, segmentation, relationship marketing, and information technology in retailing. This would help the students to have a clarity and understanding on the practical aspects of the subject. It will prove to be a valuable source for building a strong foundation in the subject.

We are confident that this book will surely enable you to become a successful retail professional.

 

Contents -

1. Retail Management – An Overview
2. Retail Consumer and Retail Strategy
3. Merchandise Management and Pricing
4. Managing and Sustaining Retail
Question Papers

About The Author

Dr. Rinkesh Chheda, a Management graduate specializing in Marketing and Finance along with a dual post graduate degree holder in Masters in Commerce (Management) and Masters in Management Studies (Finance). He also acquired a competitive degree in NET (Management) with a doctoral degree in Commerce, Faculty of Commerce and Management in the field of academics. He is working as an Assistant Professor at SIES College of Commerce and Economics, Sion (East) with BMS Department. He is teaching subjects like Logistics and Supply Chain Management, Corporate Communication and Public Relations, Production and Total Quality Management, Brand Management, Retail Management, Business Planning and Entrepreneurship Management, etc. Apart from management studies, he is also associated with Bachelor of Mass Media course teaching subjects like Brand Building, Consumer Behaviour, Principles and Practice of Direct Marketing, etc. With a rich experience in teaching fraternity, he also possess an industrial experience as a corporate trainer. He is working with a well renowned companies serving for almost 5 years before entering into teaching fraternity. He has participated and presented around 20 research papers in various national and international conferences.

Ms. Falguni Mathews is an Assistant Professor at SIES College of Commerce & Economics, Sion (East) with B.Com. (Financial Markets) department where she excels in Finance and Management subjects. She has pursued her MFM (Masters in Financial Management), B.Ed. (Bachelors in Education), M.Com. (Masters in Commerce) from the University of Mumbai and has also cleared NET in Management. She has a vast and rich corporate work experience of 10 years and has successfully handled various job profiles at different levels. She has authored 2 books in the subject of Management.

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