Brand Management (Mumbai Univ)

ISBN Number : 978-93-5299-633-2

Student Price : Rs.160

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 156

About The Book

We are pleased to present the book on "Brand Management" to the students of TYBMS (Semester – VI) University of Mumbai. The book has been written as per the syllabus prescribed by the university with effect from academic year 2018-2019. The subject matter in this book is complied after extensive reading and comprehending various sources prescribed by the University of Mumbai

The book gives an insight about various aspects of Brand Management that would help students to gain and comprehend on the practical aspects of the subject as the authors have a blend of vast and rich experience of industry and academics.

This book will help students in their career to recognize as to how various branding strategies are created, applied, implemented and managed efficientl


Contents -

1. Introduction to Brand Management
2. Planning and Implementation of Branding Programme
3. Measuring and Interpreting Band Performance
4. Growing and Sustaining Brand Equity

About The Author

Shobha Venkatesh is a post graduate specialized in Brand Management. She brings with her over two decades of work experience in the field of marketing, brand management, corporate communication and training in diverse industries such as Media Advertising, Publication and Finance. Prior to becoming an academician, she has worked with esteemed organizations such as Standard Chartered, Hindustan Times, Dataram Advertising, Acorns to Oaks in Senior Management position. She is the founder and mentor of Brandz Engage – an employee engagement and training organization. She is a visiting faculty for self - finance courses conducted by Mumbai University – BMM (Bachelor of Mass Media), BMS (Bachelor of Management studies) MACJ (Masters of Communication and Journalism), MEMA (Masters in Entertainment, Media and Advertising), PGDM (Post graduate Diploma in Media and Communication) teaching various subjects.

Dr. Rinkesh Chheda, a Management graduate specializing in Marketing and Finance along with a dual post graduate degree holder in Masters in Commerce (Management) and Masters in Management Studies (Finance). He also acquired a competitive degree in NET (Management) with a doctoral degree in Commerce, Faculty of Commerce and Management in the field of academics. He is working as an Assistant Professor at SIES College of Commerce and Economics, Sion (East) with BMS Department. He is teaching subjects like Logistics and Supply Chain Management, Corporate Communication and Public Relations, Production and Total Quality Management, Brand Management, Retail Management, Business Planning and Entrepreneurship Management, etc. Apart from management studies, he is also associated with Bachelor of Mass Media course teaching subjects like Brand Building, Consumer Behaviour, Principles and Practice of Direct Marketing, etc. With a rich experience in teaching fraternity, he also possess an industrial experience as a corporate trainer. He is working with a well renowned companies serving for almost 5 years before entering into teaching fraternity. He has participated and presented around 20 research papers in various national and international conferences.

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