Marketing in Banking and Insurance (Mumbai Univ)

ISBN Number : 978-93-5299-733-6

Student Price : Rs.198

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 188

Book Weight :0

About The Book

It gives us great pleasure to present the First Edition of the text book on "Marketing in Banking and Insurance" to the students of Bachelor of Commerce (Banking and Insurance). This book is written on the lines of the new syllabus prescribed by the University of Mumbai, with effect from the Academic Year 2018-19. Questions as per new paper pattern have been included to enable the students to learn the application of the principles of marketing.

 

Contents -

1. Introduction to Marketing Concept
2. Marketing Management and Marketing Mix
3. Market Segmentation
4. Marketing Channels
5. Marketing Research
6. Nature and Scope of Services
7. Service Marketing Mix
8. Consumer Behaviour
9. Marketing Communication
10. Nature and Scope of Rural Marketing
11. The Growing Rural Market
12. Characteristics of Rural Consumers
13. Pricing Decisions
14. Rural Promotion
15. Rural Distribution
16. E-Marketing

About The Author

R. Krishnamoorthy has over twenty-five years of professional experience in Sales / Marketing and ten years in HR. He was National Sales Manager at Sandoz Agro and General Manager (HR) at Syngenta Crop Protection.

He has written twenty-five articles on Sales, Marketing and HR, two reference books on "Introduction to Rural Marketing" and "Personal Selling and Sales Management" and two text books on HR. Further, he has revised the popular book on "Marketing Management" written by (Late) Professor S.A. Sherlekar.

A Graduate in Agriculture, he holds a Masters Degree in Marketing Management and a Post-Graduate Diploma in HR. At present, he is engaged in writing and teaching in Management Institutes in Mumbai.

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