Marketing Management (MCQs)

ISBN Number : 978-93-5367-742-8

Student Price : Rs.475

Student Dollar Price : 19$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 392

Book Weight :512

About The Book

Contents -

1. Overview of Marketing
2. Marketing Management
3. Marketing Environment
4. Customer Demand and Marketing Segmentation
5. Buyer Behaviour
6. Demand and Sales Forecasting
7. Marketing Information and Research
8. Marketing Research Process
9. Marketing Planning/Strategy
10. Social Responsibility
11. Consumerism/Consumer Protection Act and Business Response to Consumerism
12. Product Plan
13. Product-related Strategies
14. Price (Unique Element in Marketing Mix)
15. Promotion
16. Personal Selling
17. Sales Management
18. Advertising
19. Managing Distribution Channels (Part - I)
20. Managing Distribution Channels (Part - II)
21. Marketing of Services

About The Author

Book Reviews

Login Form
Username:
Password: