Customer Relationship Management Sem V (Mumbai Univ)

ISBN Number : 978-93-5367-594-3

Student Price : Rs.130

Student Dollar Price : 5$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 148

About The Book

We are happy to publish the first edition of our book on 'Customer Relationship Management' to the students and teachers of T.Y. BMS (Semester V) marketing specialization course of University of Mumbai. This book is written on the lines of the syllabus prescribed by the University from the academic year 2018-19. This subject of Customer Relationship Management is designed to give the students an insight into the various kinds of offerings and managing them effectively through better CRM strategies. This book has been written keeping in mind the Indian perspective. Aimed at the students of Customer Relationship Management, this book has been presented in a simple manner to aid easy comprehension of the underlying theory and concepts.

 

Contents -
1. Introduction to Customer Relationship Management
2. CRM Marketing Initiatives, Customer Service and Data Management
3. CRM Strategy, Planning, Implementation and Evaluation
4. CRM New Horizons

About The Author

Ms. Falguni Mathews is an Assistant Professor at SIES College of Commerce & Economics, Sion (East) with B.Com. (Financial Markets) department where she excels in Finance and Management subjects. She has pursued her MFM (Masters in Financial Management), B.Ed. (Bachelors in Education), M.Com. (Masters in Commerce) from the University of Mumbai and has also cleared NET in Management. She has a vast and rich corporate work experience of 10 years and has successfully handled various job profiles at different levels. She has authored 2 books in the subject of Management.

Dr. Rinkesh Chheda, a Management graduate specializing in Marketing and Finance along with a dual post graduate degree holder in Masters in Commerce (Management) and Masters in Management Studies (Finance). He also acquired a competitive degree in NET (Management) with a doctoral degree in Commerce, Faculty of Commerce and Management in the field of academics. He is working as an Assistant Professor at SIES College of Commerce and Economics, Sion (East) with BMS Department. He is teaching subjects like Logistics and Supply Chain Management, Corporate Communication and Public Relations, Production and Total Quality Management, Brand Management, Retail Management, Business Planning and Entrepreneurship Management, etc. Apart from management studies, he is also associated with Bachelor of Mass Media course teaching subjects like Brand Building, Consumer Behaviour, Principles and Practice of Direct Marketing, etc. With a rich experience in teaching fraternity, he also possess an industrial experience as a corporate trainer. He is working with a well renowned companies serving for almost 5 years before entering into teaching fraternity. He has participated and presented around 20 research papers in various national and international conferences.

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