Media Planning & Management Sem IV (Mumbai Univ)

ISBN Number : 978-93-5367-928-6

Student Price : Rs.150

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2020

No. Of Pages : 160

About The Book

The media landscape as we know it today would have been unfathomable and unimaginable only a decade ago. Media affects almost all aspects of contemporary life and it is inherent in defining key social and cultural processes that affect the fundamental choices of society. The process of communicating in marketing is far more challenging in today's environment due to the complexity of media choices.

Media studies examine the new and rapidly developing field of media studies to discover what insights it has to offer students and general readers as they negotiate their way through the new and thoroughly saturated media environment. Media planning and management can help students in understanding the basics of media as art and science and also gives knowledge about its application in the dynamic Indian markets. We have been witness in recent years to rapid and unprecedented changes in our society, economy and polity. These have also transformed the Indian mass media system.

Unit 1 of the book deals with the fundamentals of the Media planning and its management along with understanding of markets in which the media has to be used. Unit 2 covers the different forms of Mediums used for advertising and their advantages and disadvantages and also various strategies used for using a media mix. Unit 3 highlights about media budgeting, media buying and media scheduling processes and lastly Unit 4 of the book is about the media measurements and evaluation techniques.


Contents -
1. Overview of Media and Media Planning
2. Media Research
3. Media Mix & Media Strategy
4. Media Budgeting, Buying & Scheduling
5. Media Measurement, Evaluation

About The Author

Dr. Rinkesh Chheda, a Management graduate specializing in Marketing and Finance along with a dual post graduate degree holder in Masters in Commerce (Management) and Masters in Management Studies (Finance). He also acquired a competitive degree in NET (Management) with a doctoral degree in Commerce, Faculty of Commerce and Management in the field of academics. He is working as an Assistant Professor at SIES College of Commerce and Economics, Sion (East) with BMS Department. He is teaching subjects like Logistics and Supply Chain Management, Corporate Communication and Public Relations, Production and Total Quality Management, Brand Management, Retail Management, Business Planning and Entrepreneurship Management, etc. Apart from management studies, he is also associated with Bachelor of Mass Media course teaching subjects like Brand Building, Consumer Behaviour, Principles and Practice of Direct Marketing, etc. With a rich experience in teaching fraternity, he also possess an industrial experience as a corporate trainer. He is working with a well renowned companies serving for almost 5 years before entering into teaching fraternity. He has participated and presented around 20 research papers in various national and international conferences.

Dr. Parul Singhal, is a management graduate from University of Rajasthan and holds a good academic record at UG and PG level. She has a dual specialization in Marketing and HR. She cleared UGC NET while pursuing MBA. She earned her Ph.D. in the year 2012 in the subject of Marketing. She has been in the field of academics for the last 15 years and guiding students in Management and Marketing based subjects like Sales and Distribution, Media Planning, International Marketing, Advertising, Corporate Communications, Ethics and Governance, etc. She is associated with Thakur College of Science and Commerce, Kandivali Mumbai, for over a decade now. She has participated and presented many research papers in various National and International conferences.

Mrs. Nidhi Chandorkar - is Computer Science graduate and an MBA from DAVV (formerly known as Indore University), Indore. She has been teaching management subjects at under graduate and post graduate level for last seven years. She  has experience in corporates of six years. She had also been trainer for technical writing and soft skills.

Ms. Anoushka Mirgnani, a commerce graduate specializing in Marketing with a triple postgraduate degree in Masters in Commerce (Management), Masters in Management Studies (Marketing), and Masters in Arts (Education) along with B.Ed. degree. She is a faculty at SIES College of Commerce Economics Sion (East) with BMS Department, teaching subjects like Sales and distribution Management, Strategic Marketing Management, Strategic Management, and Media Planning and Management. With the five year experience in teaching at undergraduate level, she has participated and presented 5 research papers at National and International level conferences in the last three years.

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