Marketing Management (Bengaluru Univ)

ISBN Number : 978-93-5367-924-8

Student Price : Rs.198

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2020

No. Of Pages : 244

Book Weight :324

About The Book

We have great pleasure indeed that the First edition "Marketing Management" is placed before the esteemed academicians and researchers, who are the patrons of our book. The Semester edition based on the "Bengaluru Central University" 2nd semester BBA Syllabus is rich in context in order to provide wisdom to the reader in the domain of transformational marketing regine. In the Knowledge era, digital marketing, marketing analytics, relationship marketing, green marketing, grey marketing, social marketing coupled with services marketing are ruling the roost.

Every Chapter starts with learning objectives followed by the explanation of concepts lucidly and maticulously. The summary of each chapter will provide capsule understanding the contents.

 

Contents -

1.Introduction to Marketing
2.Marketing Environment (Macro)
3.Market Segmentation and Consumer Behaviour
4.Marketing Mix
5.Services Marketing
Skill Development Model Question Paper

About The Author

Dr. K. Ramachandra, has to his credit M.Com.(Rank Holder), MBA., DPM & IR, LLB., and Ph.D., and over two decades of teaching and research experience in the field of Commerce and Management disciplines. He was a High Court Advocate with strong base and exposure on business, taxation, and I PR trade laws. He has produced several Ph.Ds and M.Phils. He has published several International Research Papers in Journals, Magazines and Newspapers of Global Repute. Currently working as Professor and Head of the Department of Commerce and Management, Maharani`s Arts, Commerce and Management College for Women, Bangalore, a NAAC accredited `A` Grade College. A prolific writer and received wide spread acclaim for his power brand books - Services Management, International Finance, Indian Constitution, International Business Laws, Marketing, Research Methodology and the like. He also holds the position of Presidentship of Bangalore University Teachers` Council of Commerce and Management. He is a resource person visiting several B-Schools in India. He is a known personality among the teaching and student community. Formerly he worked as Professor and Head of the Department of Commerce and Management, Government Boys`College, Kolar, as mark of rural service. E-mail: [email protected]

Dr. B. Chandrashekara, hails from a small village in Hassan District and marched forward considerably to carve a niche in the field of business education in India. He has toiled and moiled to reach the self-prophecy of becoming an established teacher in the field of Commerce and Management. His strenuous and hard work fetched him a place as a matured professor. He has to his credit M.Com, (Rank Holder), MBA, MTM, M.Phil, and Ph.D. He is an accomplished author for Commerce and Management disciplines. He has authored over 15 books on Commerce and Management disciplines already. He has presented and published several research articles in the National and International Conferences, Journals and Magazines. He has been guiding research scholars for their M.Phil and Ph.Ds. His areas of interest covers Taxation, Research Methodology, Marketing Management, Strategic Management, International Finance, Financial Management, Cost Accounting, Financial Accounting and the like. He is a former Treasurer of Karnataka Government College Teachers` Association. He worked as Professor and Head of the Department of Commerce and Management, Maharani`s Arts, Commerce and Management College for Women, Bangalore, a NAAC accredited `A` Grade College. Currently working as Professor in PG Department of Commerce and Management, Government R.C. College of Commerce and Management, Bangalore. He is a resource person visiting several B-Schools in India. E-mail: [email protected]

Dr.Madhu, S-
M.Com., MBA, Ph.D.,
Acedemic and Research Consultant,
Visiting Professor, Tumkur University and Various B- Schools,
Bengaluru- 560 091

Lakshminarayan N. -
MBA, M.Com., PGDHRM, NET., (Ph.D),
Faculty and Researcher,
School of Commerce & Management
Maharani Cluster University, Palace Road
Bengaluru- 560 001

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